Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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means that poverty is in the heart and not in the pockets. 1. C.K. Prahald’s perspective Nowadays we are led by the developed countries and names of its countries always guarantee success. Some of developed countries like China‚ Vietnam and India are notorious by the poverty and bad quality products. But every economy has its own cycles. Singapore was an extremely poor country but now it’s on the list of developed counties. America is still considered as a developed country but we often
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New Military Base There are many types of military bases; some have piers for ships and submarines‚ others have air strips for planes and others provide training for military members. A new military installation can provide employment opportunities for community members. A military base can increase the revenue generated by local businesses‚ create job opportunities for locals and even add revenue to our local government. A military base will be a good addition to the community. A new
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IKEA INDIA EXECUTIVE SUMMARY: IKEA originated in 1943 by a 17 year old Ingvar Kamprad using his entrepreneurial skills selling items out of a catalog and continued to expand where his stores is located in more than 30 countries currently. IKEA sells furniture and other household products at a very low price so that everyone can afford them. IKEA is always looking to save money on their packaging‚ costs‚ and any other opportunity they get to save money. As a team we thought it would be most beneficial
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differences) between Ancient Egyptian Pyramids‚ Mesopotamian ziggurats‚ and the pyramids of Pre-Columbian South America. All of them had major significance for their peoples cultures and religious beliefs‚ as well as having historic significance today. The greatest parallel between all of these ancient skyscrapers is that they were made for the upper echelons of these now defunct civilizations. The Egyptians built the most of these cultures. Over 90 royal pyramids were produced between roughly 2500
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Corporate Social Responsibility Dr. Anjana Hazarika Seminar Paper ARCHIE CARROLL’S CSR PYRAMID: A case study of Bajaj Auto Ltd. ZAMAN ALI 20091063 B.A.LLB (2009) Jindal Global Law School Today‚ in this complex business environment where all business enterprises are surviving by realizing maximum profits possible‚ there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate
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India’s contribu*on to the rest of the world “India is the cradle of the human race‚ the birthplace of human speech‚ the mother of history‚ the grandmother of legend‚ and the great grand mother of tradi*on. Our most valuable and most construc*ve materials in the history of man are treasured up in India only” Mark Twain "India was the motherland of our race and Sanskrit the mother of Europe’s languages. India was the mother of our philosophy‚ of much of our mathema*cs
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Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses — inter and intra city and Actros mining trucks — in the India market‚ which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year‚ invest in dealer
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Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2 AirIndia is a state-owned flag carrier‚ the oldest airline of India. It is part of the Indian government-owned AI Limited. The airline operates a fleet of Airbus and Boeing aircrafts. According to the International Air Transport Association (IATA)‚ by its latest estimates‚ India will contribute significantly to air travel‚ which is to grow from US$ 5.1billion to US$ 5.6billion. Market
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ECOLOGICAL PYRAMIDS ECOLOGICAL PYRAMIDS • If we arrange the organisms in a food chain according to their trophic levels‚ we often form a pyramid with a broad base representing primary produces & only a few individuals in the higher trophic level. • This pyramid arrangement is especially true if we look at the E content of an ecosystem. • Following the 2nd law of thermodynamics‚ less food E is available to the top trophic level than is available to the preceding level. • For example‚ it takes
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