7/17/2013 Learning outcomes Lesson 2 Consumer Buying Behavior At the end of the session you should be able to: • Distinguish between customer and consumer • Understand how buyers make purchasing decisions • Identify buying decision behaviors. Amali Wijekoon Department of MOT Amali Wijekoon 2 Introduction • Customer – A person who pays a value to company offerings Consumer markets • Consumer markets are the markets for products and services bought by individuals for their own
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Stakeholder versus Shareholder Stakeholder theory thinks that the enterprise is a series of contracts with various stakeholders to form various stakeholder consultations‚ the outcome of a transaction‚ whether investors‚ managers‚ employees‚ customers‚ suppliers‚ or government departments‚ community‚ etc.‚ they are enterprise-specific investments and bear the risks. On the other hand‚ Shareholder theory thinks that not only the market will be sound‚ permanent‚ and viable‚ but also the ethical issues
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CONSUMER BUYING BEHAVIOR Factors which affect a consumer ’s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture‚ subculture‚ family and roles‚ reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to
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Why I think renting is the better option than buying a house. I. Introduction A. There are a lot of factors that go into buying a house which most people do not account for which could cause financial distress later on down the road. B. This is the reason why renting an apartment is better than buying a house. Even though buying a house gives you more freedom to do what you want without any restrictions‚ it costs less to rent an apartment as you do not have all the financial
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STRUCTURE OF THE BUYING CENTER Assistant Sitar Corina Pop Sitar Ph.D. candidate Anne-Marie Hordău‚ North University of Baia Mare‚ Victoriei Nr. 76‚ Tel: 0262-276059‚ e-mail: sitarcorina@yahoo.com; annemariehordau@yahoo.com Abstract: Although the buying center concept has made an important contribution to the study of organizational buying behavior‚ comprehensive research of the buying center structure has been limited. This paper extends the understanding of the structure of the buying center by showing
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COD * A type of transaction in which payment for a good is made at the time of delivery. If the purchaser does not make payment when the good is delivered‚ then the good will be returned to the seller. Collateral * Assets pledged by a borrower to secure a loan or other credit‚ and subject to seizure in the event of default. Also called security. Collating * To examine and compare carefully in order to note points of disagreement. * To assemble in proper numerical or logical
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Machines This is an age of machine. Machine has acquired a high priority in the modern era. It has come to occupy a place of major importance in the life of man. In all spheres and walks of life machine comes to the aid of man. Right from the time of waking up in the morning till going to bed at night‚ man continues to make use of some machine or the other. For example‚ man wakes up with the help of a machine (alarm watch)‚ takes bath with the help of water brought by and heated by machine‚ enjoys
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EXECUTIVE SUMMARY A project report containing marketing research on “The Impact of Brand Preference among B-Segment cars on Buying behavior of customers at Belgaum city” is partial fulfillment of requirement of MBA-II semester in Belgaum Institute of Management Studies‚ Belgaum. So the need to know which is the Brand preferred and the Buying behaviour of customer‚ I collected the information by a structured questionnaire that included all the requirements what the SMPL needed and the questionnaire
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1791 First sewing machine was patented by Thomas Saint He was an Englishman‚ and he built his sewing machine during the first industrial revolution. It was meant to sew leather and canvas‚ but a working model was never built. Walter hunt invented the lockstitch machine 1833 He eventually lost interest in his machine and sold it without patenting it. John Greenough patented the first machine in the US 1842 Elias Howe gets his first patent 1845 Singer was granted his first
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ABSTRACT Most research in Machine translation is about having the computers completely bear the load of translating one human language into another. This paper looks at the machine translation problem afresh and observes that there is a need to share the load between man and machine‚ distinguish ‘reliable’ knowledge from the ‘heuristics’‚ provide a spectrum of outputs to serve different strata of people‚ and finally make use of existing resources instead of reinventing the wheel. This paper describes
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