MANAGEMENT STRATEGY | ESTÉE LAUDER | | | Tea Karulia | 6/7/2013 | | COMPANY’S HISTORY The Company was founded in 1946 by Mrs. Estée Lauder. The initial products that were launched by Estee Lauder were: Super Rich All Purpose Creme‚ Creme Pack‚ Cleansing Oil and Skin Lotion. The Estee Lauder Companies Inc managed to become one of the leading producers and marketers of quality skin care‚ makeup‚ fragrance and hair care products around the world. The Company ’s products are sold
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The famous entrepreneur that I chose was Estee Lauder. She was born in Queens‚ New York in 1908 and in 2004. Estee started her own beauty company in the year 1946 she is known as a beautician and business executive. She came from a family of Jewish immigrants. Her uncle was the one who showed her how to make her own beauty creams. After graduating from high school she concentrated on her uncle’s business‚ she started to sell her own products at local hair salons as a teenager. The products that she
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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Estee Lauder Companies‚ Inc Case Analysis Seena Nelms Strayer University BUS 490 Business Policy Estee Lauder is a New York based company who has been successful for of over 60 years‚ mainly because of its vision and mission. Estee Lauder’s vision is to bring about an extraordinary experience they call High-Touch. High-Touch is bringing the best to everything you do. Its mission is to stay committed to the highest standards of uncompromised ethics and integrity‚ by working together with
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Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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strength of Estee Lauder. This report will cover Estee Lauder’s Profitability‚ Liquidity‚ Leverage and Activity Ratios‚ which will be 19 key ratios. Secondly‚ these ratios will be interpreted to evaluate the current performance of the company with its historic figures of prior three years. Lastly‚ all these ratios will be compared with Cosmetics and Beauty Industry average and its competitor L’Oreal in 2012. Table # 1 Summary of Key Financial Ratios of Estee Lauder Estee Lauder Financial Ratios
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If you’re a beauty addict‚ or if you’re quite familiar with makeup‚ then you’re perhaps familiar with the makeup brand Estee lauder‚ or have been recommended by someone to test it out. If you can not relate with none of the above‚ you will be informed. Estee Lauder is prominently well known to be one of best selling brand on the market for many years‚ significantly for their double wear foundation. For various reasons‚ mostly importantly the foundation stays true to its claims that it is‚ long wearing
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damaging issue for Estee Lauder Inc. as it has a number of patented products (Anon‚ 2009). China has a complicated system for registration of cosmetics product. It is involving two different government bodies. There are many different requirements between imported and domestically produced cosmetics. Furthermore‚ the overall approach and regulations are not aligned with any other main regulatory models. The burdensome approach and regulations are increasing the cost of Estee Lauder Inc. and it takes
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Its founder‚ Mrs. Lauder‚ decided to offer her potential customers completely free samples of products‚ so that before buying they could independently verify the effectiveness of different treatments. The result of such a marketing method was stunning. And this is understandable - similar ideas were never before implemented (at least‚ it was not documented). As a result‚ the Estee Lauder brand has been immortalized in the history of world
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Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and hair care products worldwide. It offers skin care products‚ including moisturizers‚ creams‚ lotions‚ cleansers‚ sun screens‚ and self-tanning products;
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