Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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INTRODUCTION The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
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Marketing Plan 1. Terms of Reference This is a detailed marketing plan for Benefit to increase market share in its existing market segment. In order to do this‚ the market and the company’s position in the current market will be analyzed and from this‚ a marketing plan will be developed and actions to be taken will be set. 2. Executive Summary This report will examine the company as it is now and identify it’s strengths and weaknesses. After setting out targets for the company‚ a strategy
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professional‚ active. Their expansion strategy is more from acquisitions. They have one R&D center in france and one in U.S. have production plant one in France and one in India. Presently they are on upper hand but the global competitors such as Estee Lauder‚ Procter & Gamble and Unilever are not far behind. L’oreal constantly produces one or two products annually to keep up with the demand and stay ahead of competition. Since the market is highly globalized having R&D center in just two locations
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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everal months ago‚ I received a cleansing oil in my Ipsy Glam Bag. Some of the product’s stated benefits - dissolves all traces of dirt‚ impurities and cosmetics - even works on waterproof mascara and eyeliner‚ hydrating‚ water-soluble‚ no greasy residue. I’ve finally had the opportunity to try it‚ so let’s see if it lived up to its claims. First‚ I have to admit a mistake that I made...not reading the directions. When you’ve been around makeup and skincare as long as I have‚ you think you know
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Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
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Recommendations 6 4. Conclusion 7 5. References 8 1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994‚ then it was acquired by Estée Lauder in 1999(Jo Malone 2014). This brand has a series of products‚ such as scents‚ body care products and home supplies (ibid). Its products are extracted from natural materials with pure flavor; so it is always pursued by many stars and upper class
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different needs around the world helped them to design diverse products for all. 2.Who are L’Oréal’s greatest competitors? Local‚global‚ or both? Why? The major competitors for L’Oreal are companies like‚ Lakme‚ LVMH Moet Hennessey Louis Vuitton‚ Estee Lauder and Chanel etc. The skin care‚ makeup‚ fragrance and hair care businesses are characterized by intense competition over the world. As each company products are close substitutes to one another. 3.What has been the key to successful local product
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specific group of consumers based on their particular needs‚ Matt’s Mobile Services has provided an example of ________. A) Societal marketing B) Market targeting C) The selling orientation D) The product concept 3. Once or twice a year‚ when Estee Lauder runs a particularly good promotion‚ Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid‚ Candace is most likely to fall into the ________ tier. A)
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