14. 15. 16. 17. 18. 19. 20. PERUSAHAAN INDUK AOL Time Warner Coca-Cola Company Pepsi Co. Nike McDonald’s Baskin Robbins Pizza Hut Kentucky Fried Chicken (KFC) Dunkin Donut’s Arbys Texas Fried Chicken Wendys Danone Delta Galil Industries Ltd Estee Lauder Johnson & Johnson Lewis Trrust Group Ltd Levi’s Strauss Company Lea News Corporation PRODUK DAN PERUSAHAAN ANAK AOL Internet‚ Majalah ‘Time’‚ Majalah ‘Life’‚ Penerbitan ‘TimeLife’‚ dsb‚ CNN‚ ICQ (internet chat program). Coca-Cola‚ Fanta‚ Sprite
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Research‚ 22 (March)‚ 424-438. (1999)‚ "Visual Rhetoric in Advertising: Text-Interpretive‚ Experimental‚ and Reader-Response Analyses‚" Journal of Consumer Research‚ 26 (June)‚ 37-54. Mowen‚ John C. (1980)‚ "On Product Endorser Effectiveness: A Balanced Model Approach‚" Current Issues and Research in Advertising 1980‚ 3 (1)‚ 41-57. Maryanne M. Mowen (1991)‚ "Time and Outcome Valuation: Implications for Marketing Decision Making‚" Journal of Marketing‚ 55 (October)‚ 54-62. Myers-Levy‚ Joan‚ and Durairaj
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Findings – Each of these cosmetic companies is unique. They each offer something different to the industry; selling method‚ marketing strategy‚ product line‚ and distribution channel. Practical implications – The industry trends indicate that the future of cosmetics may move towards more joint ventures between drug companies‚ cosmetic companies and nutritional/food companies as cosmetic companies look for new ways to be innovative. Originality/value – The research provides an in‐depth business
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Women’s Equality Speech “To bring home what men earn in 12 months‚ women have to work for more than 15 months” (Walsh). This is a statement that is describing the unfair treatment women are receiving in majority of job fields they go into. In other words‚ women “earn 72 cents for every dollar men will make” (Goodman). Although this may not seem like a lot at first glance‚ working at this rate for years long will lead women to lose tens of thousands of dollars in the long run unless it is changed
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Developed Balanced Scorecard for Anthony Orchard Anthony Orchard is an apple producing organization that has an objective of attaining $25 million revenue‚ by the end of the year 2015. For this reason‚ in order for the firm to achieve its set goal‚ and then it has to have a systematic plan as well as strategies that will help it achieve its set goals. Because the firm always employees more than 300 employees in a year‚ then it has to employ the use of a balanced scorecard to manage the performance
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Cosmetic product Cosmetic product and personal care are products are protected by strong recruitments and these are the basic need of human being and these are the essential value that can be need in any level of life either in direct way or either in the the form of daily needs Nowadays these are the value in the form of business now cosmetics industry are grooming in many ways either in the way of business in small way or either a way of big enterprise .cosmetic industry are the form of representation
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PERFORMANCE‚ COMPENSATION‚ AND THE BALANCED SCORECARD* Christopher D. Ittner‚ David F. Larcker‚ and Marshall W. Meyer The Wharton School The University of Pennsylvania November 1‚ 1997 *This research was funded by the Citicorp Behavioral Sciences Research Council‚ whose support is gratefully acknowledged. © 1997‚ Christopher D. Ittner‚ David F. Larcker‚ and Marshall W. Meyer PERFORMANCE‚ COMPENSATION‚ AND THE BALANCED SCORECARD A growing number of firms are replacing their financially-based
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FCFC Assignment Questions 1. Will the BSC program at First Commonwealth provide Board members with the information they need to fulfill their governance responsibilities? Does a board really need information beyond the results reported in a company’s monthly‚ quarterly and annual financial reports? To engage board member’s expertise much more around the strategic direction that the company is taking would require giving different types of information to board and having different discussions
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“Brand Report Card” vs “The Balanced Scorecard: Measures that Drive Performance” The Balanced Scorecard: Measures that Drive Performance Balanced scorecard is a strategic tool for management to track and measure progress of its activities to create future value. The balance scorecard facilitates executive management to develop a strategic view of the organization to focus on factors such as: future vision‚ strategic action plan‚ financial results‚ organizational structure and operating processes
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“Boston Lyric Opera” case‚ the first documented application of the Balanced Scorecard to an arts organization‚ was written to illustrate the application of the Balanced Scorecard to a nonprofit organization‚ especially one whose performance some people believe can not be quantified and measured. The case provides the history of the arts organization and describes its prior strategic planning process. It shows how developing the scorecard‚ a logical corollary of the BLO’s planning process‚ served to align
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