[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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Situation analysis Background information of Heigh’s Chocolate Statistics Executive summary Situation analysis Revenues from cosmetic industry are always rewarding. The beauty and health market in Malaysia is growing rapidly. According to trade sources‚ the cosmetic and toiletries industry recorded retail sales of $857 million in 2006‚ while sales volume is forecast to hit $1.1 billion by 2010. Skincare products attributed more than 20% of this. Malaysian
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rights‚ environmental and animal protection. In March 2006‚ The Body Shop agreed to a £652.3 million takeover deal by L’Oréal family. I will be Carrying out a comprehensive market audit and analysis of Body Shop‚ using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively based on natural ingredients
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Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal
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Mc Donalds Analysis S No. Name Ratio (%) Strength/ Weakness 1 Net profit margin 18.34 Strength 2 Operating profit margin 27.39 Strength 3 Return on equity 32.23 % Strength 4 Return on assets 15.15 % Strength 5 Total revenue in Europe 3.23 % Weakness 6 Total operating income (Europe) 66.07% weakness 7 Total assets (Europe) -3.16% Weakness 8 Total Expenditures (Europe) 9.71% Weakness 9 Sale growth 6.14% Strength 10 Dividend growth per share 28.8% Strength 11 Total
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Brand Analysis Jo Malone 14/10/2014 Content 1. Background 3 2. SWOT Anaylsis 4 2.1 Strength 4 2.2 Weakness 4 2.3 Opportunities 5 2.4 Threats 5 3. Recommendations 6 4. Conclusion 7 5. References 8 1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994‚ then it was acquired by Estée Lauder in 1999(Jo Malone 2014). This brand has a series of products‚ such as
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Stylistic Analysis Of The Advertising Slogan ---------Perfume Introduction Along with the rapid development of society and economy‚ advertisements have penetrated into every stratum of the society‚ becoming the indispensable part of our daily life. Like newspapers‚ magazines‚ television‚ radio‚ films‚ telephone directory‚ art performance‚ the Internet‚ and even the human body‚ advertising makes use of various media to deliver information to the consumer
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CONTENT 1. Introduction 1 2. Brief History and Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained
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300 million hits over Ipsy’s social media platforms. Ipsy is working in the direction that the cosmetic industry is heading towards. Many women‚ especially millennials‚ don’t shop and get makeup advice at department store counters such as Mac‚ Estee Lauder‚ Bobbi Brown‚ or Clinique like they used to. Nowadays‚ they go to YouTube to learn DIY projects and about new trends. This benefits Ipsy because they network through the Internet. In a recent study by Defy Media‚ it was found that more than 60%
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influencers to gain recognition and market share in the younger consumer market. Since its inception‚ the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s‚ MAC was purchased by Estee Lauder‚ which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into a culture dominated under a stricter control by top management. There is a medium power
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