INTRODUCTION Coca-Cola‚ the product that has given the world its best known taste was born in Atlanta‚ Georgia on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. They have a strong management and marketing team‚ and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke‚ Sprite‚ Fanta‚ Vitamin Water
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Data Major data used in exploratory research Secondary Data Primary Data Qualitative Data Quantitative Data Descriptive Survey Data Observational and Other Data Causal Experimental Data Opening Example • E.g.‚ Estee Lauder – using marketing research to improve packaging 5 Opening Example • The importance of packaging 6 Why Qualitative Research? • Gain deeper understanding‚ discover sensory feelings • People are unwilling to answer – E.g.‚ Have
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KDI SCHOOL WORKING PAPER SERIES KDI SCHOOL WORKING PAPER SERIES CASE STUDY OF L’ORÉAL: INNOVATION AND GROWTH STRATEGY Seung-Joo LEE July 2005 Working Paper 05-06 This paper can be downloaded without charge at: KDI School of Public Policy and Management Working Paper Series Index: http://www.kdischool.ac.kr/faculty/paper.asp Case Study of L’Oreal: Innovation and Growth Strategy Seung-Joo Lee KDI School of Public Policy and Management sjl@kdischool.ac.kr Abstract L’Oreal
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Avon Products‚ Inc. (Avon)‚ the US cosmetics giant‚ had considered China the keystone of its marketing effort in Asia. Years of effort and the development of a large direct marketing organisation in that country had made operations in China its most profitable and most rapidly growing market in Asia. On 21 April 1998 senior company officials from the New York headquarters and throughout Asia had gathe red in Guangzhou for what was supposed to be a festive occasion. During the meeting William Pryor
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Dany Levy‚ web based media pioneer‚ Jenna Jameson‚ porn princess to media mogul‚ Anita Roddick‚ The Body Shop‚ Madame CJ Walker‚ First female African American millionaire (hair care products)‚ Coco Chanel‚ fashion and signature fragrances‚ and Estee Lauder‚ Beauty products. This is a very small list of a few famous female entrepreneurs throughout history. These women started their own businesses with the passion and desire to help others or provide a product they felt was needed. Females have
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Avon‚ the oldest cosmetics company in the United States and the world’s largest direct seller‚ received a much needed boost with Chief Executive Officer (CEO)‚ Andrea Jung‚ at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994‚ marking the beginning of a brand turnaround (“Avon Products‚ Inc.”). From its humble beginning to becoming the cosmetic giant that it is now‚ Avon has had a number of trials and bounce backs. It’s most recent success‚ the Hello Tomorrow global
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Euporia Knight Strategic Management Coach Case 1) What are the defining characteristics of the luxury goods industry? What is the industry like? Defining characteristic of the luxury goods industry are the market size and growth rate‚ scope of rivalry presence of forward/backward vertical integration Consumer characteristics Degree of product differentiation. The global luxury goods industry was expected to grow by 7% during 2006 to reach $112 billion. The scope of rivalry in the industry was
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CONTENT 1.0 OVERVIEW 2.0 MARKET SITUATION 3.0 OPPORTUNITY ON THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal
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TABLE OF CONTENTS Page 1. Introduction 2. Situational Analysis 3. Promotional Strategy 5. Problems and Issues 6. Overall Findings 7. Campaign Measurement Strategy 8. Evaluation 9. Recommendations 10. Appendices 10. Questionnaire 11. Facebook Figures 12. Blog Post INTRODUCTION The market segmentation of mascara users is classified into 2 sections. There are youths from 16 to 25 years old and ladies
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The Indian cosmetics industry has witnessed rapid growth over the last couple of decades. With every passing year‚ the range of cosmetic and beauty products in India has widened tremendously. Beauty product manufacturers in India have mostly been catering to the great demand for cosmetics and toiletries that fall into the low- or medium-priced categories as the greatest demand in India always revolves around economically priced products. Recent cosmetics business market analysis reveals that
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