1 Global Expansion Japan – Marketing Plan Presented by Group 1 Marketing Team – Bill‚ Brady‚ Christina‚ Ray‚ Pawan & Zia 2 Executive Summary The Global prestige skin care market accounts for $2.25B in annual consumer spending. Asia Pacific and Japan markets account for 80% of total global sales ($1.8B). Currently‚ P&G accounts for approximately 22% of the global beauty product market share. The GLT’s aggressive goal of doubling sales in the next five years‚ coupled with the potential
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RUSSELL AGLE 124 South 16th Street‚ Apt 3 Philadelphia‚ PA 19102-2820 Phone: (646) 498-4778 Email: russell.agle.wg03@wharton.upenn.edu EDUCATION THE WHARTON SCHOOL and THE LAUDER INSTITUTE – University of Pennsylvania MBA Candidate‚ Finance and Multinational Management MA Candidate‚ International Studies – Europe and France • Evaluated European market entry strategy for Israel-based satellite telecommunications company • Recipient
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Table of Contents EXECUTIVE SUMMARY 1. INTRODUCTION 1.1. Organization Overview 1.2. Mission 1.3. Goals 1.4. Current Strategy adopted by company 1.5. Previous Strategy adopted by company 1.6. Assignment Objectives 1.7. Assignment title 2. STRATEGIC ANALYSIS 2.1. External Environment Analysis 2.1.1. PESTEL Analysis 2.2. Industry Analysis 2.2.1. Porter’s Five Forces 2.2.2. Conclusion of Porter’s Five Forces 2.3. Key Factors of Success 2.4. Internal Environment Analysis 2.4.1. Core Competence 2.4.2
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entrants Preferred Partner for Foreign Players SS is the preferred partner/retailer for foreign brands entering India. The company has already signed an agreement with UK retailer Mothercare to retail their products. The company has tied-up Estee Lauder’s MAC brand of cosmetics with one strongly performing outlet opened so far. SS has also tied up with Austin Reed for both manufacturing and retailing its brand in India. We expect many more opportunities for similar tie-ups‚ particularly
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Internal Factor Analysis‚ External Factor Analysis‚ CPM‚ and Application of complete Strategy-Formulation Analytical Framework i.e. The Input Stage (EFE‚ IFE‚ CPM)‚ The Matching Stage (SWOT‚ SPACE‚ BCG‚ IE‚ Grand Strategy matrices)‚ The Decision Stage (QSPM) We have covered almost all aspects of the Business Strategy. Acknowledgement All glories to Allah‚ the most beneficent‚ the most merciful who bestowed us with the sight to observe‚ and mind to think and judge‚ peace
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CASE FOR ANALYSIS 1 CASE FOR ANALYSIS – Case 1 Kinko’s New Operating Structure Kinko’s Inc. was the largest retailer of copying stores‚ but it had to change its operating structure in response to competitive pressures from Quick Copy and OfficeMax. Kinko’s had an informal management process and difficulty managing growth. The founder‚ Orfalea‚ used franchising to launch growth‚ but this approach did not assist Kinko’s in controlling costs or improving customer service. Consultants recommended
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International Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22‚ 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing‚ now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do
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Position and Action Evaluation (SPACE) Matrix 18 Calculations 18 SPACE Matrix 19 Analysis: 20 Grand Strategy Matrix 21 Strategy Formulation Framework – Decision Stage 22 Quantitative Strategic Planning Matrix 22 Steps 22 Guidelines 22 QSPM 23 Score Interpretation 23 Recommendations 24 Improve Urban Image 24 Penetrate Chinese Market 24 Enter Men’s Cosmetics 24 Executive Summary This study on Avon Products Inc. has been an effort to apply the theories of strategic management
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Definition: The word “entrepreneur” is derived from a French word “entre” that was originally used to refer to leaders of military expeditions. Early entrepreneurs provided men and materials needed by feudal lords to wage wars. Entrepreneurship refers to a skill or ability to mobilise the factors of production‚ i.e. land‚ labour‚ capital and ability to use them to produce new good and services. The entrepreneurial function may be performed by a single individual or a sole proprietor‚ or by several
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Introduction Procter & Gamble Company (P&G) is an American multinational corporation which founded on October 31‚ 1837. Headquarter of P&G was located at downtown Cincinnati‚ Ohio‚ USA. Candle maker William Procter and soap maker James Gamble are the founder of P&G. Mission statement of P&G is "We will provide branded products and services of superior quality and value that improve the lives of the consumers. As a result‚ consumers will reward us with leadership sales‚ profit‚ and value creation
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