REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
Premium Cosmetics Procter & Gamble Brand
This paper focuses on the CSR activities of the cosmetics brands and how they affect consumer purchase behaviour. A qualitative research has been conducted‚ which consisted of in-depth interviews with cosmetics consumers and an interview with Estee Lauder Companies. Consumers find CSR an important topic in the cosmetics industry and would to like to see more socially responsible cosmetics brands. They would like to be informed more about what the cosmetics brands are actually doing in terms of social
Premium Corporate social responsibility Social responsibility
growth. Estée Lauder‚ L’Oréal‚ Shiseido‚ Proctor &Gamble‚ et c. have been m aking subst ant ial investments in the country over the past decade. Cosm etics m arket growth rates in China are expected to decelerate compared to the past 10 years‚ but we believe the industry can EMERGING MARKETS INSIGHT 9 Cosmetics‚ Asian Rush still continue to grow by double like Hong Kong‚ New York‚ and Paris. Accordi- Asian markets including China tend to offer digit s and even fast er for ng to Estée Lauder
Premium Cosmetics Personal care
working women are increasing dramatically and in their 20s concerned about gray hair were not satisfied with existing do-it-yourself hair color. 7-14. Assess Estée Lauder’s strategy for China. Does it make sense to focus on premium brands‚ or should the company launch a mass-market brand? The Estée Lauder is viewed as aspirational. Estée Lauder has done market research finding that the demand for luxury cosmetics is growing rapidly in China‚ especially targeting new cities such as tier-two and three
Premium Brand management Human skin color Cosmetics
markets.” (Wheelen & Hunger‚ 2010) When researching companies and their strategic management‚ Estee Lauder was a company that seems to stand out. Their‚ Estee Lauder‚ main business is the manufacturing and the marketing of all their products and licenses; distributing it’s products through various avenue’s for market position and audience‚ such as department stores and specialty retailers. “Estee Lauder’s overall strategy also includes heavily investing in Research and Development. In order to
Premium Strategic management Management
Cosmetics Having a Green Makeover: The Beauty of Responsibility Many humans today rely on personal care products in order to look good‚ and smell good. It is no longer just about being hygienic‚ but also a way to attract other people. Everyone has their favorite personal care product that they love using to make their hair shinier‚ or their lips redder‚ but do humans ever consider what ingredients are in these products that we depend on in our everyday lives? After doing some research‚ it was interesting
Premium Cosmetics
============ Introduction MAC stands for Make-up Art Cosmetics. It was a company created in 1984‚ in Toronto Canada by Frank Toskan and Frank Angelo. Estee Lauder now owns the company‚ as of 1998. It is premiere cosmetics line‚ with products that glamorous and often bold looks. The ranges of products are intended to complement all skin tones‚ and it’s original committed to cruelty-free standards. motto remains: All ages‚ all races‚ and all sexes. The company is also Brand History Frank
Premium Cosmetics Make-up artist Brand
Juliette Rankin Mark Swain April 30‚ 2014 Marketing Plan Assignment Table of Contents History of Estee Lauder……………………………………………………………Page 2 History of MAC Cosmetics………………………………………………………….Page 3 SWOT Analysis of Estee Lauder…………………………………………………….Page 5 SWOT Analysis of MAC Cosmetics…………………………………………………Page 6 Environment and Industry Analysis………………………………………………….Page 7 MAC’s Competition & Competitive advantage………………………………………Page 8 MAC’s Mission statement…………………………………………………………….Page 9 MAC’s cosmetics
Premium Cosmetics
Internal Factor Evaluation Prepare Strengths-Weakness-Opportunies-Threats Matrix (SWOT)‚ Strategic Position and Action Evaluation Matrix (SPACE)‚ Internal-External Matrix (IE)‚ Grand Strategy Matrix‚ Quantitative Strategic Planning Matrix (QSPM) with advantages and disadvantages of alternative strategies. Should Revlon concentrate its efforts on international market‚ given the low value of the dollar and competitive pressure? Which countries should Revlon focus on? Should
Premium Marketing Balance sheet Profit margin
value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor‚ Estee Lauder and Chanel are in relation to each other. Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5.8 5.9 Estee Lauder Tommy Girl n/a 5.7 Estee Lauder Beautiful 5.1 5.2 Unilever
Premium