AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
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http://www.onesource.com Porter‚ M. E. (1980). Competitive Strategy. New York: Free Press. Rosstat. (n.d.). Retrieved November‚ December 2010‚ from Information & Publishing Center: http://www.infostat.ru The Estée Lauder Companies. (2010). Retrieved November‚ December 2010‚ from The Estée Lauder Companies: www.esteelauder.com Unit‚ E. I. (2010). Country Monitor. Retrieved November‚ December 2010‚ from An Economist Website: http://www.eiu.com Unit‚ E. I. (2010). Country Risk Servic; Russia. The Economist
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such as Mary J. Blige‚ Lil Kim‚ Nicki Minaj‚ Lady Gaga‚ and Ricky Martin. “We love the idea of being able to champion and solidify a strong point of view for the next generation‚” says an Estée Lauder executive. “We’re a makeup-artist brand‚ and we’re inspired by the runway—it’s very organic.” said Estee’ Lauder executive (Voguepedia). One of MAC’s biggest introduction of endorsements were led by the likes of Pamela Anderson‚ Boy George‚ Debbie Harry‚ and other big stars in the 80’s this led to the
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growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are developed‚ marketed and manufactured by powerhouses such as L’Oreal. The five trends affecting the
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(cosmetics retailed in department stores). Although direct competitors‚ such as Revlon and Cover Girl‚ are comparably priced‚ they are perceived as higher quality products and appear to offer "more bang for the buck." Indirect competitors (Clinique and Estee Lauder) offer higher quality products with better packaging‚ are more expensive‚ and are sophisticated and definitively illustrate the benefits they have for maintaining healthy skin (oil free and SPF). 4. Where would we like to be in the mind of
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China puts its best face forward Shanghai’s premier shopping street‚ West Nanjing Road‚ may these days style itself as the Fifth Avenue of Asia‚ but on the busy sidewalks it still throbs with all the color and din of a medieval temple fair. Until‚ that is‚ one steps into the hushed confines of the first Lancome concept store to open anywhere in the world - at which point you might just feel as if you have stepped onto the set of 2001: A Space Odyssey‚ assuming your idea of a space station
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Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal
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L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
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Introduction Nine years after introduction of Plénitude to the US market‚ LOréal was still making losses. Some of the treatment creams were successful as niche products (e.g. Revitalift) but to be able to succeed in the daily moisturiser market‚ LOréal has to reposition its value proposition for the mass market. Analysis LOréal was an established brandname in the US for haircare products‚ which should have eased successful market entry into the facial cream category. By introducing Plenitude
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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