Question 1 At the time Cynthia Cooper discovered the accounting fraud‚ WorldCom did not have a whistle-blower hotline process in place. Instead‚ Cynthia took on significant risks when she stepped over Scott Sullivan’s head and notified the audit committee chairman of her findings. Discuss the key criteria for the operation of an effective corporate whistle-blower hotline. Be sure to highlight potential pitfalls that should be avoided and reference professional codes‚ legislation and academic
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CPI Case Bob Marsh a pharmacy manager takes a job with Cooper Pharmaceuticals and has an illustrious 12 year career with them. Throughout his career and especially towards the end Bob was conflicted with doing what was best for his customers and satisfying management. Every year management would do performance evaluations measuring how the salesman’s sales volume was and how his/her relationship improved with the physicians they try to sell to. Bob was always hitting or exceeding quota and had
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MINI COOPER 10.2478/v10284-012-0001-3 MINI COOPER: CURRENT MARkETING STRATEGY‚ DIGITAL MARkETING APPROACH‚ THE BRAND & ETHICAL vALUES OXANA SRIBNYAK ABSTRACT This paper aims to analyse the MINI’s case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course‚ their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing approach of the
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organisations reach their target audiences or it is an “audience-centred activity” (Fill‚ 2005‚ p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling and
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Introduction WorldCom was America ’s second largest telecom company in 2000 (The WorldCom Accounting Scandal‚ 2002). Making a modest beginning in the hinterland of Mississippi in 1983 with a meager capital of less than 100‚000 USD it reached the pinnacle of corporate success reporting more than USD 39 billion in revenue and USD 150 million in MCAP (The WorldCom Accounting Scandal‚ 2002). In the process it became 42nd in the Fortune 500 list. Under the leadership of CEO Bernie Ebbers it grew rapidly
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Week 3 Worksheet Nakeisha Hall ETH 125 May 11‚ 2012 Stephanie Buday Define the following terms from your text book: Term | Definition | Discrimination | The denial of opportunities and equal rights to individuals and groups because of prejudice or for other arbitrary reasons (Schaefer‚ 2012‚ pg. 61). | Institutional discrimination | A denial of opportunities and equal rights to individuals or groups‚ resulting from the normal operations of a society (Schaefer‚ 2012‚ pg. 65). | Environmental
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E. Boos – Week 2 – Assignment February 17‚ 2013 The Enron and WoldCom Scandals ENRON 1. The segment of Enron’s operations that got them into difficulties had several parts. They published misleading financial reports. They could not meet their bridge financing commitment with Barclay Bank because outside investors were not found. Because of this‚ they restated activities of JEDI and Chewco SPEs so they could be retroactively consolidated into Enron’s accounts. The SPEs
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Accounting Fraud at WorldCom LDDS began operations in 1984 offering services to local retail and commercial customers in the southern states. It was initially a loss making enterprise‚ and thus hired Bernie J. (Bernie) Ebbers to run things. It took him less than a year to make the company profitable. By the end of 1993‚ LDDS was the fourth largest long distance carrier in the United States. After a shareholder vote in May 1995‚ the company officially came to be known as WorldCom. WorldCom culture was
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Mississippi’s pride and joy‚ WorldCom‚ on a 5-quarter charade filled with smoke‚ mirrors‚ and much intimidation. They did it hotly pursuing success‚ monetary gain‚ and the praise of their fellow statesmen. They did it by abusing work relationships and intimidating employees with promises and threats. Ultimately‚ they ended up “losing their footing” which caused them and‚ in turn‚ others to slip down the proverbial “ethical slippery slope” and on the path to committing fraud. Cynthia Cooper‚ the Vice President
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Case Study The Rise and Fall of WorldcomThis case study is about Bernard Ebbers CEO of Worldcom‚ Inc. and Scott Sullivan CFO of Worldcom‚ Inc. once they were boosted the company growth and they got awards. Later on they made frauds by using their influential tactics on employees and company’s board. Those are Assertiveness: it involves applying legitimate and coercive power to influence others by threatening or giving punishment. This tactic was used by sullivans office where they berated and intimidated
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