Case Study 5: General Electric Prices Clarence Burke began working for the heavy-equipment division of General Electric as soon as he graduated from college in 1926. Clarence was an energetic‚ hard-driving‚ and tenacious person and looked forward to a promising career at GE. The heavy electrical equipment division at GE was the oldest part of the company‚ around which the rest had been built‚ and it still accounted for a quarter of its sales. Moreover‚ GE dominated the heavy electrical equipment
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Chapter 2 Case Study: The Bill and Melinda Gates Foundation 1. What do you think Bill and Melinda Gates’ personality traits are for each of the Big Five Dimensions? Compare the two. Answer: Traits are distinguishing features‚ or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm
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Pegasus Bribery Case Pegasus International Inc. is a leading manufacturer of integrated circuits (chips) and related software for such specialty markets as communications and mass storage‚ as well as PC-based audio‚ video‚ and multimedia. With a focus on innovation‚ Pegasus is committed to "technology leadership in the new millennium." Its long-standing strategy has been to anticipate changes in existing and emerging growth markets and to have hardware and software solutions ready before the market
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Business Insider‚ Inc. 10 Sep 2010. Web. Accessed 24 Nov 2012. http://articles.businessinsider.com/2010-09- 20/news/30081785_1_minimum-wage-real-wages-employees Ferrell‚ O.C. et al. “Wal-Mart: The Future of Sustainability.” Business Ethics: Ethical Decision Making and Cases. Carnegie Learning. South-Western:Mason‚ OH. 9th ed. 2011. Surowicki‚ James. “State of the Unions.” New Yorker. Conde Nast. 17 Jan 2011. Web. Acessed 26 Nov 2012. http://www.newyorker.com/talk/financial/2011/01/17/110117ta_talk_surowiecki
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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organization. The course offers a broad array of cases covering several industries‚ and organizations. PEDAGOGY The pedagogy emphasizes the case study method and strategic audit as means to synthesize and organize relevant information in a logical fashion. Active discussion in class is used to exchange knowledge and debate current issues in management. COURSE REQUIREMENTS 1. 2. 3. 4. 5. 6. Assigned readings Case preparation Participation Term project Team case study presentations and written
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placing “trashy” people on shows like "Jerry Springer"‚ people are dehumanized and placed on television only for the sheer enjoyment‚ like the Romans did with gladiators. Stereotypes like being “trashy” are used towards people‚ because it’s basically a word used to describe someone in a specific way. Today‚ stereotypes are used almost every day. By looking at a person it is easier to see what they look like‚ in contrast to whom the person really is. On the Jerry Springer show‚ most guests are poorly
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CASE STUDY:CHAPTER 1 1. What job would you create? Why? A: The job of Manager in the workplace is to get things done through Employees. To do this Manager should be able to motivate employees. After discussing with my Manager of my Unit about the new position to help in my Department‚ I will create a new position for tracking accounts payable from clients or handling accounts payable to our service providers. If we hire someone then it will be more helpful to our department. We will Develop most
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Ethics Assignment – 15% of Your Grade This assignment should be submitted to the appropriate eCollege dropbox (under Week 8). REQUIRED PAPER FORMAT: Times New Roman‚ 12 point font Double spaced‚ with 1 inch margins In this case‚ George Stein is faced with an ethical dilemma. 1. First‚ describe the ethical dilemma presented in this case. • Then list all of the reasons why you believe George might act unethically and remove the filters‚ allowing the maggots to remain in the mix. •
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