"Ethical and social responsibility in advertising" Essays and Research Papers

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    corporation which can shoulder responsibilities of society and obey the rule of ethic deserves to obtain support from the society. In this essay‚ I am going to discuss about whether if the strategy of Corporate Social Responsibility is relevant. The concept of Corporate Social Responsibility (CSR)‚ like ethics‚ is easy to understand: it means distinguish right from wrong‚ and doing right. It means being a good corporate citizen. The formal definition of social responsibility is management’s obligation

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    1. Why is business so important to a country’s economy? Business is important to a country’s economy because it is its backbone. It is a constant battle for a better means of living. The economy gives individuals jobs and the ability to sustain themselves. 2. What is a private enterprise? What four rights are critical to the operation of capitalism? Why would capitalism function poorly in a society that does not ensure these rights for its citizen? An economic system that rewards

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    Utilitarianism and Social Corporate Responsibility The principal of Utilitarianism is often cited for grounds in business related decision making. Business ethics is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism

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    ORT Proposal Option 1. • How has Corporate Social Responsibility(CSR) in businesses/companies helped the Noordwyk community Option 2. • Study on how Corporate Social responsibility has uplifted/empowered the Midrand community. Chosen Option: How effective has Corporate Social Responsibility (CSR) been implemented in the Midrand community. Possible Hypothesis/Focus Question. The Midrand town is one that consists of many highly effective corporates in South Africa. It is due to this factor that companies

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    discussion of corporate responsibility: stockholder theory and stakeholder theory. Stockholder theory maintains that profit for stock owners represents the main moral obligation of the corporation. Stakeholder theory takes the view that groups other than the stockholders‚ such as the community at large‚ have a vested interest in the management of the corporation. The types of corporate social responsibility typically align with the stakeholder theory that corporations have responsibilities beyond profit.

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    1. Failure to conform to social norms There can be no keener revelation of a society’s soul than the way it treats its children – Nelson Mandela Nowhere else we will find such an utter disregard for social norms as in the case of marketing tobacco to children. It is long proven that tobacco consumption has a harmful impact on kids. In spite of numerous settlement suits and laws that have been framed to curtail tobacco marketing to kids‚ marketers continue to entice and addict kids (16). The consequences

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    TIMBERLAND Q : 1 : In what ways does Timberland fulfill its responsibility to consumers‚ employees‚ investors and society as a whole? A : 1 : Timberland’s mission has been to equip people to make their difference in the world. Let them be consumers ‚ employees ‚ investors or society as a whole. Timberland ‘s business is a model for both commerce and justice having a long history in this regard. While continuing to build its reputation as a brand that

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    Is facebook and other social media suitable advertising measures for companies today? Background Over the past few years our economy has not fared so well. Businesses had to devise plans to keep customers and attract new customers‚ whichever way possible. Companies had to come up with better ways of advertising‚ and by keeping up with the global trends‚ they realized that technology has evolved so much that many people spend most of the time at a computer or are on their cellphones. The companies

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    Social media: does it fit in the marketing mix? In recent years marketers have taken notice of the new phenomenon known as social media. This new “craze” has swept the general public of the world‚ and left marketers and advertisers with questions. How does all this fit in the current marketing mix? In the following paragraphs I would like to discuss three similarities and differences that social media holds with traditional advertisement. The first‚ and probably most obvious‚ is the similarity

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    INTRODUCTION “The possession of knowledge carries an ethical responsibility” evaluate this claim  1-2 Knowledge can be a justified as a true belief‚ factual information or skills aquired‚ as stated by the Oxford dictionary: “facts‚ information‚ and skills acquired through experience or education; the theoretical or practical understanding of a subject”.1 It can also refer to the knowledge of human nature‚ perception and reason are ways of knowing which we use in our everyday life‚ making

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