MKTG 2910 Consumer Behavior – SP12 Final Exam Review Sheet (Rev. 5.12) NOTE: Be familiar with/understand these terms and concepts for final exam. Chapter 1 Why marketers study CB: Marketers who understand CB put out better products that are mutually beneficial in value to the customer and the firm. The firm can only build value by understanding what leads to high-value. Qualitative Research: Discovery that is gathered in a relatively unstructured way (ie: interviews case analysis focus groups)
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All this makes it extremely difficult to understand and target their behaviours. Background Consumer has been elated with the kind of reception; they are getting from various companies these days. The reason behind a drastic change in consumer behavior is because the consumer is no more treated as a hire purchaser but‚ he is treated as the decider of the company’s fortune. Companies or marketers cannot hire any fortuneteller to guess the consumer’s attitude. Guessing or measuring the consumers
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ETHICAL PRINCIPLES It is rather difficult to talk about ethics as it involves different point of view based on different moral standards one has and based on different ethical principles one uses. This Google China-cases mostly talks about the ethical dilemma faced by the company‚ whether it should obey the local law or put its global ethical standards as its best interest. Obeying the local law will push them to do self-censoring‚ which then raise many criticism internationally. Based on ‘cultural
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Systematic Study of Organizational Behavior Understanding the dramatic changes currently taking place in organizations has never been more important for managers than it is today. (Robbins & Judge‚ 2007). Some of the most critical issues confronting managers include increased globalization and greater diversity within organizations. Both of these issues‚ along with the manager’s use of intuition‚ influence the manager’s role within an organization. Globalization In order for a business strategy
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family photos which were posted on the last few wall panels were viewed by 12 visitors. The exhibit item which gained the least attention was Arcellana‘s portrait which stood by the jacket; 11 visitors stopped by the portrait. Breakdown of Visitor Behavior The design of the Arcellana exhibit was not an interactive one. Visitors could explore the exhibit area on their own without the need of a guide or a docent There were enough exhibit labels to identify all the exhibit objects on display. The space
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Abstract The aim of this field study was to examine helping behavior among passerbies in crowded and non-crowded areas. The study was carried out in an informal manner where the actor would lie down in the given areas‚ and the observers would record the amount of people who stopped to help or enquire. Due to the concept of the study‚ the passerby’s were the indirect participants and the objective of the study was discreetly disclosed to each passerby who bent down to offer assistance. Results
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Chapter 5 Personality and Values Personality Personality is all of the ways in which an individual reacts to and with others Which of the following statements about personality is correct? Personality is an aggregate whole. Which of the following statements about the determinants of personality is true? Personality appears to be a result of both hereditary and environmental factors If personality characteristics were completely dictated by heredity‚ they would be fixed at
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Stress Management: LifeScope For You CVS Pharmacy Winnifred Sanders-Clark ORG 5270 Mental Health and Psychopathology in the Workplace University of the Rockies April 4‚ 2011 Abstract This overview shows that a large popular retail pharmacy adopts and implements an Employee Assistance Program to attempt to prevent‚ intervene‚ and manage stress at all levels in the workplace. The program called LifeScope For You is managed by Sobel & Raciti Associates Inc.‚ who has worked with thousands of associates
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want to define “what is Organizational Behavior?” and after that we can understand why it’s importance. Organizational behavior studies the influence that individuals‚ groups and organizational structure have on behavior within organizations. (Robins & Judge‚ 10th‚p.2). From this definition‚ we can say if we learn Organizational behavior‚ it will help us understand and predict human behavior in an organization. There are many reasons make Organizational Behavior become important in an organization.
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Ethical dilemmas and behavior simulations help employees to make more ethical decisions. The first step in achieving this goal is to set up a code of ethics for your organization and give each employee a copy. The code of ethics should review what is expected of each employee and provide examples and what to do in each situation. “A formal code of ethics can help you and your employees make decisions more quickly by conforming to a set of rules to which everyone agrees.” The second step is
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