CUSTOMER ATTITUDE TOWARDS PRODUCT OF HDFC STANDARD LIFE INSURANCE Submitted by‚ SANDHYA MBA – Semester III (Session 2009-2010) CHAPTER: 1 INTRODUCTION OF THE Study INTRODUCTION OF THE STUDY In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the
Premium Life insurance Insurance Investment
III. Hypothesis IV. Significance of the Study The researchers believe that the outcome of this study would be a significant contribution: • To students: this study may serve as a future reference for researches related to consumer buying behaviour and buyer decision-making process. • To gadget entrepreneurs: this proposal may show which marketing strategies are be effective to specific target markets‚ with Makati residents as the sample population • To local manufacturer of gadgets: understanding
Premium Decision making Decision theory Decision making software
Behavior and Services: Journal of Marketing Management‚ 1994‚ 10‚311-324. 3. Mooij‚ M. (2003). Convergence and divergence in consumer behaviour: implications for global advertising: International Journal of Advertising‚ 22‚ pp 4. Kotler‚ P. Bowen‚ J. & Makens‚ j. (2003). Marketing for hospitality and tourism. 5. Bhattacharya‚ S. & Mitrak‚ S. (2012). Consumer behaviour and impact of brand -a study on south zone of kolkata city: Voice of Research Vol 6. Goodrich‚ K and Mooij‚ M. (2013). How ‘social’
Premium Maslow's hierarchy of needs Coca-Cola Pepsi
Content Page 1. Introduction ........................................................................................................... Page 3 1.1 Problem Defination ..............................................................................................Page 4 1.2 Our Conceptual Framework ...............................................................................Page 5 2. Executive Summary ..........................................................................................
Premium Social media Marketing
------------------------------------------------- Consumer Behaviour ------------------------------------------------- Consumer Behaviour Dropbox assignment 1 Teacher: Mr. Perry Broome Duncan Cijsouw (0617745) 10/05/2011 Dropbox assignment 1 Teacher: Mr. Perry Broome Duncan Cijsouw (0617745) 10/05/2011 Consumer perception process Part 1a This is about the way consumers perceive a product or a brand. This recognition of a product or brand is based on two different things: Learning and Perception
Premium Advertising Facebook Interpersonal attraction
A STUDY ON “CONSUMER BEHAVIOUR” Towards BIG BAZAAR (MAHESWARI MALL) KACHIGUDA‚ HYDERABAD. A PROJECT REPORT Submitted in partial fulfillment of the requirement for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Project Submitted
Premium Pantaloon Retail India Retailing Marketing
INTRODUCTION THE FIRST MOTORCYCLE Who invented the first motorcycle? It seems like simple questions‚ but the answer is a bit complicated. Motorcycles are descended from the safety bicycle‚‚ bicycles with front and rear wheels of the same size‚ with a pedal crank mechanism to drive the rare wheel. Those bicycles‚ in turn were descended from high-wheel bicycles‚ the high wheelers were descended from an early type of push-bike‚ without pedals‚ propelled by the rider’s feet pushing against
Premium Internal combustion engine Marketing Motorcycle
Name:-Swapnil Wagulde Roll No:-1214AMS089 Mentor:-Minakshi Kishore SYNOPSIS Title: Effectiveness of online advertising on customer for accessories Rational: Consumer behaviour is changing and more people are researching products and services online. TrueLocal is an online business directory that helps you develop a strong web presence and connect with the right customers in your area. We are cost-effective and offer simple and flexible advertising options to suit any business budget. Millions
Premium Standard deviation Questionnaire Scientific method
H.‚ 1973. Environment and cognition. New York‚ USA: Seminar Press Kaplan‚ S. and Kaplan‚ R.‚ 1982. Cognition and Environment. New York‚ USA: Praeger Publishers Lawson‚ R.‚ Tidwell‚ P.‚ Rainbird‚ P.‚ Loudon‚ D. and Della Bitta‚ A.‚ 1996. Consumer Behaviour in Australia and New Zealand. Sydney‚ New South Wales: McGraw Hill Magi‚ A. W.‚ 2003. Share of wallet in retailing: the effects of customer satisfaction‚ loyalty cards and shopper characteristics. Journal of Retailing. 79 (2): 97-106 Marzusky‚ D
Premium Marketing Factor analysis Cognition
we spend so much of our life consuming economic products like house‚ clothing‚ food‚ cosmetics and recreation services etc. Consumer cannot be separated from it except by arbitrary and largely meaningless distinction. BUYER BEHAVIOR Buyer behaviour is involved in planning‚ purchasing and using economic goods and services. Both consumer and buyer are pervasive. A variety of factors influence the people before they buy any product. They are: 1) Personal Unique to a particular person. Personal
Premium Marketing Psychology Personality psychology