UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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Chapter I: Introduction In this day and age‚ technology is developing so rapidly that changes are occurring all across the board. Faster internet‚ digital photography‚ and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances‚ there are bound to be numerous changes With more consumers globally‚ choice and desire to get involved in co-creation through the business system‚ the race is on to own the consumer
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Task 1 An Executive summary KWVR preservation society is a five mile long heritage railway line in West Yorkshire‚ England that’s runs from Keighley to Oxenhope. It’s a preserved line that runs mainly steam engines but with diesel locomotives too‚ it is also a volunteer run organization. It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form. The main purpose of KWVR is to not only
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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Euthanasia and its Ethical Issues Euthanasia can be defined as the deliberate killing of a person for the benefit of that individual. In most cases‚ euthanasia is carried out because the person‚ who dies‚ asks for it; but there are situations in which the patients are unconscious or in a coma or not mentally stable enough to make the decision for themselves. (Wikipedia‚ 2010) Euthanasia is one of the major ethical topics all around the world; there are people who believe that if a patient chooses
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2.1 Define segmentation (using more than just the textbook’s definition) According to Kotler et al. 1999‚ a market segment consists of consumers who respond in a similar way to a given set of marketing stimuli. Segmentation is the analytical dissection of a set of customers that possess the same attributes. A group of people would be divided into subsets based on their segmentation variables that are Geographic‚ Demographic‚ Psychographic and Behavioural (Cyr‚ Donald and Douglas Gray 2009). Market
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1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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Ethical Theories It is vital for businesses to understand the importance of ethics in this dynamic environment. Organizations that are committed to long term success recognize and realize that creating a culture where ethical behaviors are rewarded and encouraged is the ultimate key to survival and growth. According to Joseph 2003‚ business ethics refers to clear standards and norms that help employees to distinguish right from wrong behavior at work‚ while in the other hand ethical theories are
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Ethical goals Consumer satisfaction Service quality Sustain long term viability To improve competitive position To improve work environment Their value include Respect Co passion Integrity Efficiency Excellency Transparency Medical departments It include other departments like Departments of medicine This section includes Section of internal medicine Section of pulmonolgy Section of cardiology Section of infectious diseases Section of nephrology Section of neurology Section
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INTO UNIVERSITY OF EAST ANGLIA ACADEMIC YEAR 2014 BUSINESS REPORT ANALYSE THE MAJOR ETHICAL AND ENVIRONEMNT PROBLEMS‚ BY JOHNNY LIM GUAN HOOI STUDENT NUMBER: 0010258586 SUBMISSION DATE: 24th APRIL 2014 WORD COUNT: CONTENTS Section Page Executive Summary Introduction Executive Summary This report have a brief introduction of The
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