Ethical investments are similar to traditional investments with only one difference. Both traditional and ethical investors pursue the same goal of capital gains‚ higher income and/or preservation of capital for future needs. "The major difference between traditional investors and ethical investors is that ethical investors do not want their investments going for things that cause harm to the social or physical environments. Instead they want their investments to support needed and life supportive
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Google‚ like any other successful companies‚ deals with ethical issues on a day-to-day basis. Google’s corporate mantra simply put - “Don’t be evil” (Google)‚ is what drives their corporate ethics in doing business. Being the data juggernaut that they are‚ questionable business ethics arise often in relation to privacy. In 2007‚ Google’s controversy regarding Street View raised privacy and security concerns. Street View allows for high-resolution photos enabling you to explore 360-degree panoramic
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Ethical Perspective The ethical perspective of an individual has a profound affect on how he lives his life. Ethical perspective can be that of character‚ obligation‚ results‚ or equity; or C.O.R.E.. An individual may fall into one of these perspectives or may be blended between two or more. An individual’s ethical perspective can be reflected in the culture of their organization and determines how they handle ethical situations on a daily basis. My personal ethical perspective is substantially
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Patricia King “The Dangers of Difference” * The Dilemma of Difference * Even when a study purports to be helping a disadvantaged group it may cause harm * If the racial difference is ignored harm can result from ignoring factors that may have a correlation with race. Patricia King “The Dangers of Difference” * Inclusion/Exclusion * Inclusion: required that vulnerable groups be protected‚ e.g. equitable selection‚ cognizant of specific problems with respect to vulnerable
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Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
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you may or may not pay a premium. So when you buy a car‚ part of the augmented product would be the warranty‚ the customer service support offered by the car’s manufacture‚ and any after-sales service. PLACE: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel‚ distribution‚ or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to
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Group Mai Chí Thảo Nguyễn Thị Thùy Dương Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related
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ARGUMENT/SYNTHESIS PRE-WRITE 1. What is your topic? Arming Pilots. 2. What is your claim? Pilots should not be armed. 3. What is your thesis sentence? Supporters of arming pilots argue that it a better solution than equipping airplanes with sky marshals and that it would considerably enhance the security of airplanes. However‚ crucial constraints‚ such as the risk of crash that can be caused by a bullet hole in the airplane‚ the fact that pilots can’t be blindly trusted to carry guns‚
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Ethical Issues in OB Kris Jones Organizational Behavior Prof. Thomas Stone June‚ 11‚ 2012 Ethical issues have become a significant concern in organizations‚ especially in recent years. Ethics involves the study of moral issues and choices; concerned with what is right and wrong‚ bad and good and define what people should do (Kinicki & Kreitner‚ 2011). One of the problems regarding ethics is organizations and their people don’t always share the same idea about right and wrong and are
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