Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
Premium Brand Dimension Brand management
Overview This article highlights the need for Surgical Technologists to understand the ethical and legal issues in their day to day activities. Professionalism when working in any area of a surgery department must be maintained no matter what the situation. Ethical and legal issues arise daily‚ so it is necessary to understand and apply certain concepts in order to properly evaluate a given situation and make appropriate decisions leading to performance that will render the highest quality patient
Premium Ethics Philosophy Morality
with respect to self-determination‚ is the patient who arrives via emergency medical services (EMS) in extremis who is a no code and objects to extraordinary measures‚ however‚ the family desires intervention. Emergency nurses retain a legal and ethical obligation to affirm the patient’s autonomy regarding the decision for no resuscitation and allowance of a natural death (Emergency Nurses Association‚ 2014). There is excellent support in our ED when encountering the difficult situation of patient
Premium Patient Health care Health care provider
ambulance with direct transportation to the acute-care hospital‚ and to have more effective in-hospital organization will be required for effective acute treatment options to be available to stroke patients. There are a couple of legal and ethical issues of this case. First let’s look the physician. Mrs. Smith presented the clear signs and symptoms of TIA (Transient Ischemic Attack) which is called mini-stroke. First of all‚ the doctor failed to send the patient to emergency room to get CT scan‚ MRI
Premium Patient Medicine Health care
challenging. Therefore‚ there are the ethical and legal rules to follow the educators’ practices during their dealing with the different stakeholders. The following essay will investigate the issues of moral and ethical obligations during dealing with these situations. The given case study reflects the ethical‚ moral and legal dilemma‚ that a teacher has to go through during day to day situations. In the given case study‚ there arises the issue of moral and ethical dilemma of concerning the wellbeing and
Premium Childhood Education Child
that the taxing system stays just and fair to everyone. There are a number of ethical theories that support George Carters view on taxes for the homeless shelter. First of all‚ we can look at the consequences that would occur if the taxes would be raised. Utilitarianism is one ethical theory that focuses on that. As we know‚ utilitarians care about the amount of happiness that is produced by an action. In this case‚ more pain than pleasure would possibly be produced‚ because although we help the
Premium Human rights Homelessness Homeless shelter
Scenario: Right vs. Right Ethical Dilemma It was another typical Friday night in the City of Franklin. Officer Platt was following his normal patrol routes stopping occasional vehicles for traffic and vehicle infractions. On this same night Richard Hansen‚ a local business owner‚ was making his way home from work at around 1 am. Richard Hansen is also a very well known individual in this community. He supports multiple programs including Pee Wee Football and Little League baseball teams. Many people
Premium Police Automobile English-language films
Identify ethical issues: It is is importnat that these accusation are facts and not on suspitions. The ethical issue regarding Amelia’s situation is whether or not she should or shouldnt be charged personal expenses to society. We are told that Amelia has paid for societies items on her personal account and believes that these expenses are equal. Some may regard these actions as stealing of society funds which would resuly in a criminal offence charge‚ however there are some people that tend to
Premium Ethics Morality Business ethics
Hiring the Elderly: an Ethical Dilemma Abstract The purpose of this report is to examine the topic of hiring the elderly in Latvia from a business ethics point of view. Since there are several tendencies‚ like ageing population‚ lack of labour-force‚ a shift towards western values and standards of company conduct‚ etc.‚ that are observable in Latvia‚ the authors believe this complex issue to be of significant importance and controversy. While putting forward the principle-based
Premium Old age Gerontology Middle age
Running Head: HOW DNR CAUSES AN ETHICAL DILEMMA How DNR Causes an Ethical Dilemma Deann Morgan HCA 322‚ Health Care Ethics and Medical Law Dr. David Cole January 22‚ 2010 Abstract This paper will present an argument of how the process of do not resuscitate (DNR) results in an ethical dilemma for workers in the healthcare field. In presenting the argument‚ this
Premium Health care Health care provider Cardiac arrest