JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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Ethical and Legal Issues MGT/578 June 16‚ 2014 Ethical and Legal Issues Burger King known for quick service is one of the largest fast food franchises in the world. The home of the whopper is typically an easy place for the youth today to find employment. Employment opportunities within fast food are not the highest in salary range‚ and little to no experience is required‚ making employment opportunities available to all class of individuals. However‚ when you combine inexperience‚ immaturity‚ and
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What are the ethical issues related to intensive supervision programs (ISP)? a. One of the ethical issues related to intensive supervision programs is deception. These programs “have been promoted as the cure for the failure of traditional probation to decrease the recidivism of felony offenders” (Braswell‚ McCarthy
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Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing‚ in contemporary times‚ has seen a tumultuous change in the way it’s conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere‚ so advertising and marketing‚ using media as their vehicles‚ are pervasive‚ powerful forces shaping attitudes and behavior in
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Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
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when information about an internet user can be handed over to the authorities. In early March 2004‚ the Supreme Court ruled that the Post and Telecommunications Act (PTC)‚ which gives wide powers to the government to spy on telephone and Internet communications‚ was unconstitutional.
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Ancient Origins of Public Relations Ancient civilizations and medieval society offer glimpses at public relations-like activities. Ptah-hotep‚ the advisor to one of the ancient Egyptian pharoahs‚ wrote about 2‚200 BCE of the need for communicating truthfully‚ addressing audience interests‚ and acting in a manner consistent with what is being said. Archeologists have found ancient bulletins and brochures in ancient Mesopotamia (present-day Iraq) dating to about 1‚800 BCE. These publications on
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Next Generation Football Report Title Youth Development Program Report name Joga Bonita Freestyle Competition Prepared By Raja Syamir Ikram b. Raja Shahrizan 110079959 / 1001F75169 Prepared for Ministry of Youth and Sports Group Members Shahmi Thiang Amir Nuramin Mohd Zakwan Ahmad Taufiq Table of content 1.0 Executive summary…………………………………………………………… 3 2.0 Company background…………………………………………………………..4 3.0 Situation……………………………………………………………………….. 4 4.0 Objective………………………………………..
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Two days after Malala Yousafzai was shot in the head by militants from the Pakistani Taliban‚ Her shooting went not only against the teachings of Islam‚ but also against Pashtun traditions‚ in which you would never think of hurting a woman — let alone a 14-year-old girl on her way home from school. As a father‚ naturally I pictured one of my own children lying in that hospital. What happened to her was against all human emotion. But now Malala has become a symbol of Pakistan. She is a role model
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