modern day PR is‚ Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends‚ predicting their consequences‚ counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends‚ public interest & planned action. Modern public relations is always facing new challenges and trends as globalization
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Public Relations Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60 We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future. We are thankful for the help and Co-operation of a few people for their valuable time‚ immeasurable and substantial guidance and cooperation in the project work‚ especially
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Behavior From large corporations to small businesses‚ individuals involved in all types of business often face ethical issues stemming from employee behavior. For example‚ whether an employee can spend work time checking personal email accounts‚ how a manager deals with claims of harassment and to what extent a manager can "groom" a certain employee for a promotion are all examples of ethical issues regarding employee behavior. There are legal consequences for some unethical employee behavior. For example
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Ethical Issues Report By: SeaWorld is a public company that is facing a significant ethical issue right now‚ mostly in part to the release of the documentary Blackfish. This documentary takes viewers inside the capture‚ training and marketing of these Killer Whales for the sole profit of the company. It also highlights the breeding‚ training and housing of these magnificent mammals. It brings many ethical issues to the table. 1) Should
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website. In sum‚ the fact that Apple did not immediately communicate the exact cost of replacing the battery‚ along with the fact that the iPhone battery is not replaceable by users‚ has generated an outrage among iPhone users. The first ethical dilemma is related to the fact that Apple directly sells the iPhone to customers‚ which means that no retailers can buy the iPhone in bulk. Consequently‚ whatever price Apple sets becomes the market price. Apple can easily control the iPhone price by controlling
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What significant communication and ethical issues surround corporations facing strong public opposition to their activities? Discuss drawing on the BAGAG‚ WRATD and Cash for Comment case studies (one or more) and at least one major theory studied in this unit. | The aim of this essay will be to examine how social and cultural changes have forced corporations to re-evaluate many of the principles they work upon‚ it will open up by looking at a few of the major ethical issues that corporations
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The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java‚ Kalimantan‚ Sumatera‚ Sulawesi‚ and Papua. Some other islands are Maluku‚ Nusa Tenggara‚ and Bali. There are approximately 17‚000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4‚800 km. With more than 220 million people‚ Indonesia’s population ranks fourth in the world. Although Indonesians live in more than 6
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2. Discuss and illustrate the classifications of ethical issues discussed in the text. According to the textbook‚ Business Ethics: Ethical Decision Making and Cases‚ an ethical issue is “a problem‚ situation‚ or opportunity that requires an individual‚ group‚ or organization to choose among several actions that must be evaluated as right or wrong‚ ethical or unethical” (Ferrell 65). There are fifteen basic classifications of ethical issues in business that can be broken down into three categories
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The New Role of Social Media in Public Relations Brooke Tabaka Kent State University In today’s world‚ social media is becoming an increasingly important part of any business’s platform. Whether it is blogging‚ Facebook‚ or Twitter‚ many companies are starting to realize the importance and the advantages of these various tools. However‚ social media is becoming particularly important in Public Relations. A recent survey found that 35 percent of public relations professionals are spending at least
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Running head: WORKPLACE ETHICAL DILEMMA Workplace Ethical Dilemma University of Phoenix Professional‚ Ethical and Legal Issues in Human Service BSHS/332 July 05‚ 2010 Workplace Ethical Dilemma Most large organizations have implemented policies that dictate how they will conduct employee relations. One area of employee relations is the giving performance evaluations. In this paper‚ the moral and ethical issues faced by managers giving performance evaluations will be addressed.
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