"Ethical marketing decision for selling tobacco to third world countries" Essays and Research Papers

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    Ethical Decision Making

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    Ethical Decision Making Models Ethical Decision Making Models As a counselor it is common to come across certain issues that make you question whether you are making the right decision or not. Many counselors have methods they use when they are faced with these challenges‚ but how does one decide which method is fit for them. Counselors must make sound ethical decisions but‚ often‚ determining the appropriate course to take when confronted with difficult ethical dilemmas can be a challenge

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    Ethical Decision Reflection An ethical decision I had to make in my professional life was when I was working at a convenience store. I had a co-worker that always stole from the store. She stole anything that she needed‚ whether it was candy or a quart of oil. This was not a once in a while thing. She did it whenever she needed anything. There were many factors to consider. One of them being was she ever going to get caught? Or should I tell someone before she gets caught? Another one being

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    Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy 10 Pricing Strategy 11 Place Strategy 11 Promotion Strategy

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    Ethical issues for advertising tobacco products across borders. A case for Social Contract Theory Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? Base on the case study‚ The Social Contract Theory (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to the organization in question * Recommends different principles for different communities * Determines

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    – INFANT FORMULA INCIDENT 1. What are the responsibilities of the companies in these or similar situations? When expanding into a new country‚ especially if it’s a third world country‚ the multinationals should be aware of the impact their products could have on that specific society which might not be prepared to use their products. Thus‚ before marketing and distributing the product‚ the company must first be sure that the population knows how to use it. For example Nestle could have done some

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    INTRODUCTION 3 Industrial Selling Environment 3 Exogenous Variables: 3 Endogenous variables: 3 FOUNDATIONS OF PERSONAL SELLING: AN ORGANIZATION CUSTOMER FOCUS: 5 Promotion and role of personal selling: 7 Personal selling: the conceptual framework: 9 Stages of the selling process 9 Personal selling and Competition: 12 Scene 1: NEW FIRM‚ NEW PRODUCT LINE/MIX 13 Scene 2: NEW UNKNOWN FIRM AND OLD‚ ESTABLISHED PRODUCT CONCEPT 14 Scene 3: OLD FIRM‚ NEW PRODUCT-SERVICE 14 Scene 4: OLD FIRM‚ OLD PRODUCT/SERVICE

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    selling

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    The Selling Process Objectives  Objections     Why objections Types of objections Handling objections Closing the Sale    When to close the sale How to close the sale Problems with closing the sale The Eight Steps of the Selling Process. Pre-Approach. Looking for customers and getting ready for the sale. Approaching the Customer. Greeting the customer face-to-face‚ or in the case of electronic sales‚ through a Live Discussion Thread or Live Chat.

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    Ethical Frameworks of Decision Making: A Case Study on Marketing of Pharmaceutical Products. By: Dr. Chandra Singh chandra_singh62@yahoo.com Ph:- +919430466694 Lecturer L. N. Mishra Institute of Eco. Dev. & Social Change‚Patna-1.‚ Magadh University‚ Bodh Gaya‚ Bihar‚ India. Dr. Chandra Singh has teaching experience of more than 22 years. His areas of interest are Marketing research Methodology‚ Research‚ Business Statistics‚ and Quantitative Techniques. He has published a book on the

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    Solutions/ Recommendations [1]One fact is undeniable: Someone is going to have to pay for past debts. It could be the people in debtor countries‚ or the banks‚ or the people in advanced industrial countries. Most likely it will be some combination of these three groups. In the last ten years‚ there have been a variety of proposals which‚ unfortunately‚ usually reflect only the special interests of the groups proposing them. Generally speaking‚ these solutions fall into three categories: repudiation

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    McDonald’s Ethical Dilemma Are McDonald’s‚ Motor City and Starbucks at fault in situations such as these‚ in my opinion absolutely not? I remember I read a story about a case similar to this one‚ a couple‚ the McMahons was on a trip and stopped for coffee‚ the coffee spilled and the wife suffered burns. They sued the makers of the brewing machine saying it was brewing the coffee too hot. The trial was taken to court and although the court sympathized with the McMahons they believed that it

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