vital driver of the worldwide economy. The public and community relations constantly face herculean challenges- both internal and external- that need to be dealt very carefully and strategically. Today‚ the oil industry operated differently‚ with the management of these companies not being solely reported to stockholders but to wider range including stockholders but also employees and the community where it operates. Consequently‚ the role of public relations has increased within this industry and this
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JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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2014)‚ public relations is about reputation. This essay will focus on CIPR’s arguments and compare it with Bernays’ ideas and Nudge and persuasion theories. In the first place‚ this essay will introduce Grunig and Hunt (1984)’s four models; and then‚ analyse and evaluate Bernays’ ideas of public relations as propaganda and Nudge and persuasion theories; at the end‚ explore the similarities as well as differences among Bernays’ propaganda‚ Nudge and persuasion and CIPR’s ideas of public relations. According
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Advertising And Public Relations 6/14/2009 The Power Of Advertising And Public Relations Advertising and public relations are two very powerful tools used in communicating with the public. This essay will explain the origins of advertising and public relations‚ how they both were developed and where evolution might take these two powerful forms of communication. Before the origins of advertising and public relations are explained‚ definitions of these two powerful forms of mass communication have to
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Inall Communication Cotton production is a significant primary industry in Australia‚ with a record harvest of more than 583‚000 hectares being planted in 2011/12. Cotton is one of Australia’s largest rural export earners‚ which continually supports the viability of more than 50 rural communities across the country. With more than two and a half times the world’s average yields‚ Australia’s cotton industry is now considered the most water efficient in the world. Cox Inall Communications produced
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the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds‚ Subway‚ New York Metro Transit Authority (MTA)‚ Bay Area Rapid Transit (BART)‚ and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however‚ integrating both today has become a critical tactic
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Public relations describes the various methods a company uses to disseminate messages about its products‚ services‚ or overall image to its customers‚ employees‚ stockholders‚ suppliers‚ or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases‚ press conferences‚ speaking engagements‚ and community service programs. Although advertising is closely
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1.0 Literature Review 1.1 Personal Influence Model Public Relations Practitioners in Chinese society lead by traditional value especially confucism. (Yi-Hui Huang‚ “The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relation”‚28th Dec 2010 Confucism ) emphasize five cardinal Relations(wulun). Yi-Hui Huang stated the unhealthy situation‚ where people can use own personal influence (Guanxi) major and favour ( mianzi and renqing ) to to reach a shortcut coorperation. This will causes
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CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or
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