A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT “NIKESHOES INDUSTRIES LIMITED” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help
Premium Athletic shoe Nike, Inc. Marketing
Mental Illness from a Sociological Perspective Sociologists have long been concerned about problem behaviors that other scholars and lay individuals label as mental illness. There are five paradigms that sociologists used throughout the years to explain mental illness: degeneracy‚ social pathology‚ labeling‚ medicalization‚ and genetics. Some of these theories are psychiatric‚ social‚ or biological. The first paradigm is degeneracy theory. Degeneracy theory is an explanation where society’s
Premium Mental disorder Psychology Sociology
keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both the history of the commodity and the psychological compulsions of modern
Premium Nike, Inc. Athletic shoe
Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
Premium Strategic management Marketing
responsible 8 Ethical Marketer Behaviour 8 Socially marketing behaviour 8 Consumer Behaviour 9 References 10 Executive Summary This report is researching and analyzing those sources of marketing information available to Nike Shoes. This report is used to identify gaps and opportunities of this company. It also shows the internal and external factors and SWOT of Nike’s marketing. Background NIKE is an America company which is headquartered in the Portland metropolitan area. NIKE original know
Premium Marketing Athletic shoe Nike, Inc.
CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
Premium Corporate social responsibility Sustainability Social responsibility
marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running
Premium Marketing
Watson & Skinner Perspective Psychological perspectives will always change as long as psychology continues to move forward. Not one perspective or approach would be considered wrong or incorrect. It just adds to our understanding of human and animal behavior. Most psychologists would agree that not one perspective is correct‚ although in the past‚ early days of psychology‚ the behaviorist would have said their perspective was the only truly scientific one (McLeod‚ 2007). Two Psychologists who
Premium Psychology Experimental analysis of behavior B. F. Skinner
summary This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data‚ the management journals and article are from the business database such as EBSCOhost‚ It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability‚ although different people may have different point of views about this‚ it is still very important to manager of a big company like Nike‚ it is one of the leaders in the footwear industry
Premium Management Leadership Sustainability
Department: Marketing Intern/Research | | Date: October 21st/2011 | S | Ext: - Perry Broome - Fanshawe College | | here Dear: Morgan Feltz‚ I am an intern here at Nike HQ in Los Angeles and I have decided to write to you today a consumer brief that identifies our strong points within the Nike Brand‚ a strong sports brand that has expanded to high-end sports appeal reaching many demographics and psychographics as well. It is understood that psychographics identify personality
Premium Advertising Nike, Inc.