"Ethics and advertising in utilitarian theory" Essays and Research Papers

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    Utilitarian Ethics

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    major distinction between utilitarian and deontological reasoning. Make reference to all relevant aspects of the two positions including the ’act’ and ’rule’ versions along with pertinent examples that clarify your answer. The major distinction between Emmanual Kant’s deontological reasoning and Mill’s utilitarian reasonsing is that deontological reasoning refers to duty‚ which is usually determined without regard to circumstances or consequences where as utilitarian reasoning always considers

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    Utilitarian Ethics

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    Two individuals who supported Utilitarian Ethics were Jeremy Bentham and John Stuart Mill. Bentham believed that companies should go about decisions by determining "the greatest good for the greatest number" and whether situations would cause either pleasure or pain. Bentham would agree to

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    Kantian and Utilitarian Theories Kantian and Utilitarian Theories Applying philosophical concepts to social issues can test the relevance of philosophy in contemporary society. Such application may also help to resolve present-day social issues‚ as philosophy can draw light on moral concerns. In this paper‚ the Kantian and Utilitarian moral theories are applied to the Nestle advertising controversy which began in 1970‚ and which lingers

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    Utilitarian Theory

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    John Mill’s Utilitarianism theory * All his theory focuses on is maximizing utility for the greatest number of people possible * Moral as long as it is the “best action” to maximize happiness for the greatest number‚ even if a single person has to sacrifice * BP’s oil spill throughout the Gulf of Mexico is exactly the opposite from Mill’s theory because it actually minimizes utility for everyone who is affected. The spill devastated coastal beaches and businesses that relied on tourism

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    Explain Utilitarian Ethics (25 marks) Utilitarian ethics is an expansive field of normative ethics that believes that the action that you take should be that which maximises utility‚ that is to say prospering and maximizing happiness whilst mitigating suffering or sadness as much as possible. Whilst it was once often considered a hedonistic field‚ there being one that argues pleasure being the only true‚ intrinsic good or aim‚ it is now more commonly referred to that of a consequentiality field‚

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    A utilitarian model of ethics is one where the greatest good is produced for the greatest number of people. As explained in the text‚ payola is the act of using money to get air play. They further add that statistics show a significant correlation between air play and generated profit from that song. In my opinion‚ this is an unethical from a utilitarian point of view. I argue this point of view because there is an emphasis on quality. This is one of the important milestones for any legitimate organization

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    Utilitarian Moral Theory

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    the basic elements of a utilitarian moral theory. Utilitarianism is established as a theory promoting increasing utility and especially the happiness of as many people as possible. Utilitarian’s believe the function of morality as a social institution‚ is to advocate humans well-being by increasing welfare and decreasing damage. Thus‚ moral rules are regarded as a way to accomplish individual needs and meet social aims. The first basic element of a utilitarian moral theory is The Principle of Utility

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    According to Kant because our actions often have unforeseen consequences‚ the morality of them comes from the intentions behind them. Kant’s theory states that nothing is good without qualification‚ except for the good will. The reason for this is that even though many things may have the potential for good‚ they have the same potential for evil; take for example the human brain. A will is good according to Kant when it “is good in itself‚ and considered by itself to be esteemed much higher than

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    The task that stands before me in this paper is to address two situations and determine the ethical parameters in which a person should act. The two philosophical approaches that I will examine the situations with the Kantian and Utilitarian point of view. Kant deciphers his ethical questions by examining a person’s motivation for performing an act regardless of the consequences. A person who utilizes the Kantian view believes that the only pure good is pure human reason without consequences. This

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    I think that Singers conclusion with the famine in India differs from the conclusion that a Utilitarian might reach with regards to the “The Truth about Torture” in several ways. The difference between torturing a terrorist to protect the masses is consistent with Utilitarian Theory. Although Singer’s conclusion does appear to deviate from Utilitarian Theory‚ it actually follows some utilitarian moral principles in the fact that human greed in the western world‚ which is immoral‚ appears to

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