Can a counselor remain value-neutral about issues such as abortion‚ suicide‚ adultery‚ drug use‚ domestic violence‚ or child abuse? Some counselors might argue that they should not express their values or criticize their clients for these behaviors‚ while others would say that expressing moral judgment is appropriate. Write a 500-750 word paper completing the following: 1. Examine the implications of each position from the perspective of ethical decision making and defend your own position on
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bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally
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Notes for Marketing Lesson 1 MARKETING FOR CONSUMERS‚ FIRMS AN SOCIETY Marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. It encourages research and innovation – the development and spread of new ideas‚ goods and services. Marketing is both a set of activities performed by organizations (micro) and a social process (macro). Aim of marketing is to identify customers’ needs and meet these
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from the marketing and financial communities. The company won multiple awards for their marketing practices and branding campaigns‚ as well as their ability to process applications with patented 30 second approval rating system. As a result of online direct marketing efforts and co-branding initiatives‚ NextCard increased the number of consumer accounts from 40‚000 in 1998 to 708‚000 accounts in 2000. During the dot.com period‚ internet companies routinely spent more on sales and marketing than they
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Liz Chen Marketing Strategy from 1970-1999 Marketing Strategy: 1. The Early Years 1976- 1980 • By the end of 1970’s Apple had a staff of computer programmers and designers and a production line. After Apple II they introduced Apple III in May‚ 1980. The main competitors for Apple were IBM and Microsoft competing for market share. In 1984 Apple launched Macintosh which was initially sold well but the follow up sales were not strong. The computer industry destiny changed when the Laser
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Marketing the Concept Marketing was tough. To get into 50 cities‚ the company originally paid online restaurant reviewers for links to its website‚ but the strategy was costing $1 million a month for $100‚000 in revenue. {11} Management changes followed‚ and the company
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Bibliography: - Solomon;Marshall.Stuart (2009). Marketing- Real People Real Decisons. Essex: Pearson Education. 282 -313
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Code of Ethics and Security Case Study December 20‚ 2010 Abstract As we examine the case of “Cop Gets 15 Years in Torture Case”‚ we evaluate from four different perspectives the different ethical theories; ethical relativism‚ ethical egoism‚ deontological ethics and ontological ethics to determine how the different perspectives support or condemn the conduct in this case study. The case involves the brutal sodomizing of a black male Haitian immigrant‚ Abner Louima by two white New York police
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Here‚ at PelloBello‚ we fully support the ideas of ethical business conduct and the humane treatment of animals. In purchasing our products you can rest assured knowing they have been manufactured according to the highest standards of quality and with minimal impact to the environment. We practice the responsible use or raw-materials and a cruelty-free approach to obtaining them. PelloBello’s Ethical Approach to Raw Materials Sourcing Our company believes that breeding and killing animals solely
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Comment on Piech’s neglect in not telling the board about Porsche buying Volkswagen shares. What is the significance of this event? During a Volkswagen supervisory meeting on April 19‚2006‚ some of the board members asked for the reason on the dramatically changes on the price of Volkswagen shares. Unfortunately‚ there was no answer on this matter. Piech was the one who know about Porsche buying Volkswagen shares and purposely not informed to the board members of Volkswagen. The price of shares
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