concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution
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Integrated Planning – Module 2 1 Agenda • Forecasting‚ • Factors influencing Demand • Basic Demand Patterns • Basic Principles of Forecasting • Principles of Data Collection • Basic Forecasting Techniques‚ Seasonality • Sources & Types of Forecasting Errors Forecasting can be conducted at various levels Strategic Required for • Product life cycle • Long-term capacity planning • Capital asset/equipment/ human resource management Examples • Product line transitions • Annual volume out
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Case Forecasting Beer Demand at Anadolu Efes Murat Köksalan Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci ˙ ˙ Department of Industrial Systems Engineering‚ Izmir University of Economics‚ Izmir 35330‚ Turkey‚ selin.ozpeynirci@ieu.edu.tr Haldun Süral Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey sural@ie.metu.edu.tr Key words: forecasting; regression
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Introduction Financial forecasts are‚ quite simply‚ your forecast of how your business will perform financially over‚ say‚ the year ahead. Preparing forecasts will help you to assess your likely sales income‚ costs‚ external financing needs and profitability. Financial forecasts are essential if you need to raise money from a third party‚ such as a bank. But they also provide you with the means to monitor performance on‚ say‚ a monthly basis and thereby exercise effective financial control - arguably
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UNIT 6 DEMAND ESTIMATION AND FORECASTING Objectives By studying this unit‚ you should be able to: identify a wide range of demand estimation and forecasting methods; apply these methods and to understand the meaning of the results; understand the nature of a demand function; identify the strengths and weaknesses of the different methods; understand that demand estimation and forecasting is about minimising risk. Structure 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 Introduction Estimating Demand Using
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Introduction: Forecasting has long been important to marketing practitioners. Today forecasting is one of the most important activities in the company. Marketing forecasting allows company to understand the implications of changes in demand and sales. In other words forecast is prepared to reflect the anticipated results‚ with projected sales‚ profitability and cash flow (Mercer 1998). Forecast may and will influence future marketing plans. Managers ’ forecasting needs vary considerably. They may
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Chapter 6: Prospective Analysis: Forecasting Key Concepts in Chapter 6 • Strategy‚ accounting and financial performance analyses provide valuable information that help to shape forecast assumptions. • Forecasts of future performance should be comprehensive‚ including all condensed financial statements. • The starting point for forecasts should be the time series behaviour of key measures such as sales growth‚ earnings and ROE (and its components). Overall Structure of the Forecast • Typically
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Eight Steps to Forecasting • Determine the use of the forecast □ What objective are we trying to obtain? • Select the items to be forecast • Determine the time horizon of the forecast □ Short time horizon – 1 to 30 days □ Medium time horizon – 1 to 12 months □ Long time horizon – more than 1 year • Select the forecasting model(s) |Description |Qualitative Approach |Quantitative Approach
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Issues 1.1 What is forecasting? Forecasting is the process of making statements about future happenings based on the previous data collected. Forecasting usually is an estimation of the future data‚ happenings‚ trends‚ values‚ etc for the specified date. A commonplace example is estimation of the expected value for some variable of interest at some specified future data. The forecasting is similar to the prediction‚ but more general term. However‚ as the term implies‚ forecasting is not necessarily
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Automobile Industry Manufacturing process Forecasting. Operations management AUTOMOBILE INDUSTRY MANUFACTURING FORCASTING. Why automotive sector? Projected growth of the Indian auto industry translates to 10 -11 % of India GDP by 2016 Auto- component industry in India expected to be USD 45 billion. Policy initiative to market India as an attractive manufacturing destination. Automotive industry promises significant employment opportunities
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