From the financial point of view‚ the Italian luxury brand- Prada‚ which was known for its design innovation‚ can’t claim itself successful. Although it has the ability to keep its revenue over 1.5 billion euros for three consecutive years‚ it also contains more than 1 billion euros of debt maturing within 12 months sitting on its balance sheet. One of the best solutions for Prada to solve this problem is to raise capital in the stock market‚ which we could refer as IPO. Given the current market
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• Founded: 1913 • Founder: Mario Prada • CEO: Patrizio Bertelli • HQ: Milan‚ Italy • Co. type: Private • Industry type: Consumer goods • Product type: Textile • Originally: "Prada Bros" • "Prada Phone": The LG KE850 • Pop Culture: The Devil Wears Prada (Film) The Prada Empire derives from the leather goods store Mario Prada opened in Milan in 1913. In addition to his own products‚ he also sold steamer trunks and handbags imported from England to a customer base that included Italian nobles
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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1) What is the problem facing Prada? The Prada fell into some financial trouble. It needed to raise more than 1 billion euros to meet the long-term debt maturing in one year in 2011 and also required extra capital to implement its expansion plan in Asia market to seize the opportunity in this area which has the highest growth rate compared to the other markets. The demand for this huge amount of capital is quite urgent. The Prada has tried several times for IPO‚ but all terminated by some unlucky
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For many decades a so called “Devil Creature”‚ named The Jersey Devil‚ is thought to roam the heavily wooded pines of southern New Jersey feeding off of small animals such as dogs‚ chickens‚ and other small wild animals since the beginning of the early 18th century. This creature has pretty abnormal and diverse features. Many people that claim to have spotted The Jersey Devil say that it has a kangaroo like body with a horse like face and antlers sprouting out of the top of its head‚ not to mention
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Prada Case Analysis “FINANCE” Course “PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION‚ AGAIN” case analysis Brief summary of the case with the emphasis on managerial problems that Prada faces. Prada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada’s pressing need to raise capital‚ it is important
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Designer Research: Miuccia Prada Jacqueline Falcon University of North Texas Unconventional‚ visionary‚ “ugly chic”; these are all words used to describe the undoubtedly influential Miuccia Prada. Miuccia Prada’s footprint on the fashion industry is both significant and enduring in an industry where trends and designers fade out as quickly as the come in. Although Prada is often noted as the anti-thesis of a typical designer‚ or the anti-fashionista‚ her work as a
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To Send Senior Citizens To Old Folks Home Nowadays‚ the percentage of sending senior to Old Folks Home is increasing all over the world. People thinks and cares about themselves rather than senior citizens. Many people believe that they will be considered cruel‚ irresponsible by sending a senior to Old Folks Home. Filial piety is an important in our culture and if the senior citizens lives in Old Folks Home‚ his or her children are considered to abandon them‚ don’t take responsibility to look
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Business Strategy Group Case Study PRADA Group members Yufan Liu Ying Wang Dingyu Wang Executive Summary This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths‚ weaknesses‚ opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially
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A Global Language The English language is widespread all around the world. It’s the most common language in the world and it’s used as a lingua franca which means – language used as communication between people whose native language are different. The question is: Why was it English which became a global language? The grammar is hard‚ the pronunciation is hard‚ why this language? Why did not Spanish‚ Portuguese or even Norwegian become the global language? The start of English becoming a global
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