1. Discuss the ethics of promotions and the ways how marketers could avoid or protect themselves against promotion snafu. Marketers need to follow the right guidelines in order to promote or advertise their products. For Malaysia‚ we had The Advertising Authority (ASA) that was established in 1977 to provide independent scrutiny of the then newly created selfregulatory system set up by the industry. Their main tasks are to promote and enforce high ethical standards in advertisements‚ to investigate
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on people and their economies. What theory of development is most applicable to the expansion of global markets to poor‚ low income‚ and indigenous communities? After reading the information in chapter 8 and the information in the article‚ “Marketers pursue the shallow pocketed”‚ it is my conclusion that the information being discussed in this article is a clear example of colonialism. As stated in the textbook‚ Colonialism tended to deprive a society not only of its wealth and freedom‚ but
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Are reason and emotion equally necessary in justifying moral decisions? Emotion and reason are two different ways of knowing but can both be used in the same situation. However‚ does one have a higher weighting than the other when it comes to making moral decisions? Using reason to make a knowledge claim or moral decision requires rationality and is justifiable‚ meaning that everyone would be able to understand the argument for it. Emotion on the other hand is usually simply a ‘gut feeling’
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Morals vs Ethics and How They Dominate Our Arguments One major topic that appears in arguments is the argument of morals versus ethics. By definition‚ morals apply to an individual’s opinion of right and wrong. Ethics‚ however‚ are based on what a society perceives as right or wrong. Due to these two closely related issues‚ arguments can be hard to resolve due to different standpoints. For example‚ if someone believes that being attracted to another person of the same gender is morally wrong‚ they
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concept of moral responsibility is critical in any functional society. Each person’s goal is to eventually reach a healthy and fulfilled life. Aristotle argues that we are responsible for our choices‚ therefore we are responsible for the character that is built from those choices. Aristotle states that we are responsible for the person that we are and eventually become. He also begins going into a portion of his argument where he states that children and animals make voluntary decisions‚ but are
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Synthetic/fake CDO’s were created‚ which were not actually based on any mortgage or debt Some mortgages are good and some are bad Credit Default Swaps Banks betting against themselves‚ that they would crash When people leading the country do this and act moral it leads to financial crisis Toussant L’Ouverture Led a massive slave revolt in Haiti (end of 1700s) Announced on January 1‚ 1804 that Haiti would be a true democracy (including a constitution‚ president‚ cabinet‚ etc) This caused other countries
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some valuable findings for marketers: Perception has a crucial impact on the image a consumer attributes to a brand or product. Customer’s perception can be influenced by personal‚ situational and stimulus factors. Image is the long lasting perception of a brand and influences consumers’ buying decision. A positive image results in economic benefits. The link between perception and image is the positioning. There are five major positioning strategies through which marketers can change consumers’ perception
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Misty Baker Business Ethics Issue Bribing In today’s Business World There are a million ethical issues in today ’s businesses and unfortunately there is no perfect decision measurement for all these issues. Ethical decision making can involve a number of determining factors. These factors can include; distinguishing between what is unethical as opposed to illegal‚ by finding important facts‚ and identifying the ethical issues involved.
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A moral value is a universally accepted ethical principle that governs the day to day living of life. These principles are important in maintaining unity‚ harmony and honour between people. Moral values are usually communal and shared by the public in general‚ thus if there is no agreement among community members no moral values will be established. Moral values define the principles and standards which determine the extent to which human action or conduct is right or wrong. They encompass a wide
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Planning for Exceptional Reactive Decision Making When doing this‚ the first step is to look at the risks you face and determine if they have a high or low probability of occurring. You can use a Risk Assessment Matrix (RAM) to do this. To create a Risk Assessment Matrix‚ draw a graph‚ matrix or simple table with a vertical axis marked as "Consequences" and a horizontal axis marked as "Probability". Use a simple scale of 0 (very small) to 5 (very large). "Consequences" are credible potential worst-case
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