"Ethics are the moral principles that govern decisions of a marketer" Essays and Research Papers

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    Ethics

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    Kitchener’s Ethical Principles Nonmaleficence: Do No Harm -the avoidance of harm to others (both psychological and physical harm) (both intentional and unintentional harm) The ethical obligation to intervene increases with the magnitude and risk of harm. Beneficence: Act to Benefit Others -the obligation to make a positive contribution to another’s welfare -the promotion of personal growth -Beneficence often needs to be balanced against doing harm

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    Managing Ethics

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    Ethics is the code of moral principles and values that governs the behavior of a person or group with respect to what is right and wrong. Ethics sets standards as to what is good or bad in conduct and decision making. Example of Unethical and Illegal Organizational Behavior Toward Customers False or deceptive sales practice Submitting misleading invoices Fabricating product quality data Toward Employees Discriminating against employees Creating a hostile work environment Violating

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    Ethics

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    STATE OF ETHICS AND ETHICAL PRACTICES IN CHEVRON Table of Contents Executive Summary vi 1.0 Introduction 1 1.1 Origin 2 1.2 Objective 2 1.3 Scope 2 1.4 Limitation 2 1.5 Literature Review 3 1.5.1 The evolution of codes 3 1.5.2 Signs of Code Effectiveness and Success 3 1.5.3 Ethics Management 4 1.6 Research Methodology 5 1.6.1 Research Method 5 1.6.2 Data Collection Method 5 2.0 Company Overview 6 2.1 Company Roots 6 2.2 Global Scope 6 2.3 Technology and Emerging Energy 6

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    Code of Ethics

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    Business Code of Ethics For Rezgo to succeed‚ we must earn the respect‚ confidence‚ and trust of those we aspire to serve. The most significant factor in earning your respect and confidence is to act and conduct business in an ethical manner. Unethical business practices foster ill-will between customer and community‚ not only toward a particular business firm‚ but toward business as a whole. Rezgo has made a commitment to display leadership in ethical decision making by following these fundamental

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    Moral Development

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    Moral Development | Morality as Rooted in Human NatureDescribe and evaluate the biological perspective on morality. * The biological perspective on moral development assumes that morality is grounded in the genetic heritage of our species‚ perhaps through prewired emotional reactions. Humans share many morally relevant behaviours with other species‚ and the ventromedial area of the frontal region of the cerebral cortex is vital for emotional responsiveness to others’ suffering. Nevertheless

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    Abortion and Morals

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    The Immorality of Abortion Religion‚ personal rights‚ or science normally fuels the debate on abortion. However abortion can be looked at philosophically and debated whether it is moral or immoral. In this paper I will argue that abortion is immoral because it deprives the zygote from any future life. In The Journal of Philosophy‚ Don Marquis argues in his essay‚ “Why Abortion is Immoral” that abortion is wrong because it deprives the fetus of a ‘future like ours’

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    Decision

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    Lab 1: Decision Trees and Decision Rules Evgueni N. Smirnov smirnov@cs.unimaas.nl August 21‚ 2010 1. Introduction Given a data-mining problem‚ you need to have data that represent the problem‚ models that are suitable for the data‚ and of course a data-mining environment that contains the algorithms capable of learning these models. In this lab you will study two well-known classification problems. You will try to find classification models for these problems using decision

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    Ethics

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    Q1. Explain how utilitarian might prove a defence for Roche and how a rights-based ethic might instead condemn Roche’s drug trails in China. A. According to the Utilitarian Ethics point of view that support the benefits of greater number of people compare to the loss of fewer people or supports the idea that gives happiness to the majority. As far as this case is considered utilitarian does support Roche’s drug tests on transplant patient because the test helps the company to create medicines like

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    Corporate Ethics

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    J Bus Ethics (2012) 106:229–241 DOI 10.1007/s10551-011-0992-9 The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish‚ Thai‚ and American Businesspeople Janet Marta • Anusorn Singhapakdi • Dong-Jin Lee • Sebnem Burnaz • Y. Ilker Topcu M. G. Serap Atakan • Tugrul Ozkaracalar • Received: 19 December 2010 / Accepted: 3 August 2011 / Published online: 21 August 2011 Ó Springer Science+Business Media B.V. 2011

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    Marketing Ethics

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    Marketing Ethics Ǡ Prepared and written by Dr. Linda Ferrell‚ University of Wyoming M arketing ethics addresses principles and standards that define acceptable conduct in the marketplace. Marketing usually occurs in the context of an organization‚ and unethical activities usually develop from the pressure to meet performance objectives. Some obvious ethical issues in marketing involve clear-cut attempts to deceive or take advantage of a situation. For example‚ two former senior executives with

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