CONTENTS 1. Opportunity. 2.1 Location. 2.2 Objectives. 2. Strategic Marketing 3.3 Segmentation criteria. 3.4 Customer. 3.5 Market segment or niche. 3.6 Competition. 3.7 Legal Aspects. 3.8 Product Positioning. 3. Tactical Marketing. 3.1 Product. 3.2 Price. 3.3 Distribution. 3.4 Communication. 4. Action control. 5.9 Financial Results. 5.10 Programming. Opportunity 1.1 Location. 1.1.1 Define the reason of marketing
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(10%) Select any of the following cases and write a report about it. Your report (2-3 pages) will discuss the selected case containing the following parts: 1. Statement of the selected case [2 point ] 2. The moral dilemma involved in the case [2 points] 3. What do societal or professional values require in the selected case? [2 points] 4. What do professional ethical standards require in the selected case? Cite relevant parts of the Codes of Ethics. [2 points] 5. What action
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Identification of critical issues: - Lots of competition in his district (with also the same atmosphere and targeted customers) - A lot of money needs to be spent on the decor of the latest fashion trends - Plans on having 71 staff‚ which is a lot (salary expenses is going to be very high) - Having the recipes emailed to the clients may cause a loss of revenue (clients may chose to just cook the recipes at home) - Wants to provide only 96 seats in a 5800 square footage space (he can fit more
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Municipality of San Juan I. Proponent : University of Batangas through the Center for Research‚ Publications‚ and Extension and the Batangas Heritage Center II. Duration : January 2013 – June 2013 III. Implementing Agency : University of Batangas through its agencies and the Municipality of San Juan‚ Batangas through the Office of the Mayor and the Municipal Council IV. Funding Agency : Municipality of San Juan‚ Batangas
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Juan de Pareja was born into a slave family. His mother died when he was just five years old. The only thing his mother left was her gold earrings. From that day on Mistress‚ Dona Emilia de Silva y Rodriguez‚ took him as her pageboy. But soon after Mistress taught Juanico his letters and how to write. Juanico developed beautiful handwriting‚ which at first made Mistress envy him until she noticed that he could now write her letters. But after a while Master became ill and got worst everyday until
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The Analyst’s Dilemma (A) This case presents a very typical situation that people encounter while working in the corporate environment. What is ethical‚ what is morally correct and what is just right out against the law are the questions that we all face while working in a corporate environment. Some of the ethical questions are governed by the law facing the situation. For example while working in an investment bank you most probably have access to inside information about upcoming deals that
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Proffessor Sikkema English 101 10 September 2014 A New Beginning The life of Juan Sandoval‚ told to the author by my mom. I would have liked to have interviewed my great uncle Juan‚ but he passed away in August 2014 and my mom told his story. At Juan’s funeral last month a number of the orphans who are now in their upper twenties or early thirties attended. They were so thankful to this day for what Juan had done for them and how their lives would have never been the same if it weren’t for
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IS THE LEGEND OF JUAN DIEGO AND THE VIRGIN MARY TRUE? The legend of the supposed sighting of the Virgin Mary by Juan Diego‚ from Britannica Biographies‚ starts of that his first vision of The Virgin Mary was on December 9‚ 1531. When he was visited‚ he was on Tepeyac Hill‚ which lies outside of Mexico City. In Náhuatl‚ the native language of Aztecs‚ asking him to build a shrine on the hill. Juan went to tell the Bishop about the incident but the Bishop did not believe his story and wanted proof
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Steven G. Mihaylo College of Business and Economics California State University‚ Fullerton Colette’s Children’s Home Team 4 Cynthia Fung Vitaya Hearunyakij Peter Krzystofiak Marketing 351 TWR 18:00 – 20:20 Summer Semester July 2‚ 2008 Social Enterprise Overview Colette’s Children’s Home (CCH) is a non-profit emergency and transitional housing program for homeless single women and homeless women with children‚ with five facilities in the
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Bibliography: Rampersad Ramsawak and Ralph R. Umraw‚ Modules In Social Studies 3rd Edition‚ Caribbean Educational and Publishers © 2001.
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