ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme‚ approach and analysis Steven Wooding‚ Edward Nason‚ Lisa Klautzer‚ Jennifer Rubin‚ Stephen Hanney‚ Jonathan Grant Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme‚ approach and analysis Steven Wooding‚ Edward Nason‚ Lisa Klautzer‚ Jennifer Rubin‚ Stephen Hanney‚ Jonathan
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ago many explorers thought that the Fountain of Youth existed and went to search for it. Juan Ponce de Leon was an explorer and a leader during the Age of Exploration. He made many great discoveries. He was a noble man who was a great soldier and leader. Juan Ponce de Leon was a successful explorer who had a noble childhood‚ sailed to the New World with Christopher Columbus and discovered Florida. Juan Ponce de Leon had a poor yet noble childhood and was very brave. He was born in Santervas
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Assessment 1:Case Study 1250 words (40%) Overview You are required to complete a pathophysiological template for chronic obstructive pulmonary disease (COPD) in relation to a case study and answer three questions. To complete the template you must summarize the relevant information for each component. This summary may consist of a combination of sentences‚ flow diagrams and dot points where relevant. The information in the template must be accurately referenced using the APA referencing style
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This investigation will seek to answer the question “To what extent was Juan Perón able to achieve social justice in Argentina from 1946 to 1955?” Social justice is part of the foundation of Peronism‚ which is the ideology associated with Perón. Social justice is about equality between the Argentine classes; wealth and privileges must be allocated to all the groups of Argentina. This investigation will analyze the methods by which Perón attempted to achieve social justice and the efficacy of those
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professor at Yale‚ recruited ordinary people through a newspaper ad offering them money to help in a project purporting to improve human memory. In Milgrams experiment two people come into the laboratory where they are told they will be taking part in a study of memory and learning. Milgram was interested in how people obey under authoritative circumstances‚ using "fake" settings to test obedience. Under any given circumstance people tend to obey authority differently. Milgram tested this theory out by
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Pegasus Bribery Case Pegasus International Inc. is a leading manufacturer of integrated circuits (chips) and related software for such specialty markets as communications and mass storage‚ as well as PC-based audio‚ video‚ and multimedia. With a focus on innovation‚ Pegasus is committed to "technology leadership in the new millennium." Its long-standing strategy has been to anticipate changes in existing and emerging growth markets and to have hardware and software solutions ready before the market
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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In 2009‚ Juan Martin Del Potro won an Olympic silver medal in a U.S Open games. The champion is eying on returning to Flushing Meadows on Tuesday. After receiving a wild invitation card‚ this will be his first time there in three years. Juan received his invitation card from the U.S Tennis Association. When wagering on Tennis‚ Online Tennis lines come in handy. With three operations performed on his left wrist‚ Juan missed two years of major tournaments. He then retuned in June to Grand Slam
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Business Insider‚ Inc. 10 Sep 2010. Web. Accessed 24 Nov 2012. http://articles.businessinsider.com/2010-09- 20/news/30081785_1_minimum-wage-real-wages-employees Ferrell‚ O.C. et al. “Wal-Mart: The Future of Sustainability.” Business Ethics: Ethical Decision Making and Cases. Carnegie Learning. South-Western:Mason‚ OH. 9th ed. 2011. Surowicki‚ James. “State of the Unions.” New Yorker. Conde Nast. 17 Jan 2011. Web. Acessed 26 Nov 2012. http://www.newyorker.com/talk/financial/2011/01/17/110117ta_talk_surowiecki
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