introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position
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Ethics in Business BUS670: Legal Environment Instructor: Leah Westerman November 25‚ 2013 Introduction Ethics means different things to different people‚ but basically it is all about being wrong and right. In business making ethical decisions should always be considered first‚ as well as the law. Culture is important within any company. It involves your perception of attitudes‚ values‚ and standards of conduct within a business. Ethical situations arise every day in business
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Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
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BSB111 – Business Law and Ethics Semester 1 2010 ETHICS CASE STUDY QBank offered Jen a substantial amount of money for the premises of her florist shop. However‚ this will all come at the cost of her two employees Diane and Helen losing their jobs in the shop. Therefore‚ it seems Jen faces an ethical dilemma‚ particularly because she promised her employees that she would keep them on. By looking at key relevant ethical theories a decision can be made that best suits Jens situation. Egoism
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Reporting Practices and Ethics Melanie Williams HCS/405 November 20‚ 2012 Mark Williams Reporting Practices and Ethics Financial practices and ethics can play an important part of any organization including the health care environment. In order for the health care organization to be successful one must adopt an efficient financial practice and possess ethical standards. The management of finances for a health care
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role of emotions in the pursuit of knowledge? To what extent does emotions help or hinder our acquisition of knowledge? What impact does emotion have on our gathering of knowledge and on the knowledge we gather? Key Terms to be Defined and Discussed The key idea of the question is to examine what role emotions play in the pursuit of knowledge. •Emotions as an obstacle to knowledge •Emotions as a source of knowledge •You can also examine the role of intuition in the pursuit of knowledge
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PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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Summary Case : “Ethics : A Basic Framework” Business ethics are basic moral principles that guide both people and companies behaviour in business world. Ethics in business are important because it has important implication for company’s function as an organization‚ ability to manage risk‚ and company reputation in marketplace. Ethcis become important in make company reputation because market participants are often make ethcial judgement about the company and some will even be rewarded or punished
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to protect the company from a law suit I thought it was best to let him go as well. It was more important for me to think of what would be best for the company as a whole using Utilitarian ethics which focuses on the greater good for the greatest number of people in the company as well as Consequentialist Ethics which focuses on the consequences of a decision or action. I had to think about how other employee’s would react if this situation was taken lightly‚ as
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Utilitarianism‚ Kantian Ethics‚ Natural Rights Theories‚ and Religious Ethics A “utilitarian” argument‚ in the strict sense‚ is one what alleges that we ought to do something because it will produce more total happiness than doing anything else would. Act utilitarianism (AU) is the moral theory that holds that the morally right action‚ the act that we have a moral duty to do‚ is the one that will (probably) maximize “utility” (happiness‚ welfare‚ well-being). AU is not to be confused with egoism
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