Advertising Final ProjectTERM DEFINITIONS:1.Integrated Marketing Communication - Integrated Marketing Communication refers to the combination of Sales Promotions‚ Public Relations‚ and Advertising‚ to achieve a desired end result. Ex: Integrated Marketing Communication allows MTV to reach a target audience by enticing them with flashy promotions‚ a fun "hip" lifestyle‚ and the chance to be in the "in" crowd. 2.Strategic Orientation - Strategic orientation is the combination of a companies mission
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Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
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consideration to a number of issues outside the traditional scope of making money‚ of which ethics is most certainly one. As our business grows and becomes more significant‚ we impact on the lives and circumstances of people in ways we can only imagine - through bringing jobs‚ creating wealth and inspiring others to grow their businesses. An important part of engaging in this process is understanding your business ethics‚ which if not up to scratch can leave you with a bad reputation and can even ruin your
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CHALLENGES FACED IN MODERN HUMAN RESOURCE MANAGEMENT CHALLENGES FACED IN MODERN HUMAN RESOURCE MANAGEMENT 1. Globalization: Many Indian firms are compelled to think globally‚ something which is difficult for managers who were accustomed to operate in vast sheltered markets with minimal or no competition either from domestic or foreign firms. 2. Changed Employee Expectations: Employees demand empowerment and expect equality with the management. Previous
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Question 1: What was the motivation for the creation of higher-level programming languages? How did the introduction of higher-level programming languages change computing? *The motivation for the creation of higher-level programming languages was because people were looking for ways to make coding faster‚ less error-prone and resemble human grammar and syntax more closely‚ and are often portable to different operating systems and machines. * The introduction of higher-level programming languages
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History Background The first online café in South Korea called Electronic Café opened in front of Hongik University in March 1988 by Ahn Sang-Su and Keum Nuri in Seoul. It had two 16bit computers connected to Online service networks through telephone lines. Online service users’ offline meetings were held in the Electronic Café‚ which served as a place that connected online and offline activities. The opening of the online café in Korea was 2-3 years ahead of other developed countries. The online
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1 Given a description of a specific business enterprise‚ write a management job description that incorporates the basic activities that comprise the management process and the job of a manager. 2 Given a continuous scanning of one’s actual and potential environments (internal‚ external‚ and interfaces)‚ analyze a case describing a business about to expand or contract in its market by preparing a SWOT document that collectively analyzes the effect of the proposed expansion or contraction on the company’s
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advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising . The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in
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STRATEGIC MANAGEMENT INDUSTRY ANALYSIS NOTES STRATEGIC ANALYSIS: INDUSTRY ANALYSIS “When an industry with a reputation for difficult economics meets a manager with a reputation for excellence‚ it is usually the industry that keeps its reputation intact.” Warren Buffet DEEPAK DATTA UTA MBA 2011 DKD Strategy Analysis Mission Goals and Objectives External Environment Internal Environment The Strategic Management Process Strategy Formulation Business-Level Corporate-Level Strategy
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Company X Team Member Ethics Handbook We chose you as an employee of Company X because we see you as a valuable person who can contribute to the same priority. As a team member of Company X‚ are goals are clear. Through public respect‚ responsiveness‚ and accountability as our core values‚ we are able to remain leaders in the industry. The success of our company is dependent on you‚ our stakeholders‚ and our customers. We take great pride in our reputation in the industry and continually monitor
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