MKTG 311 Objective: The objective of this project is to give you the opportunity to get some practical insight into professional selling by interviewing a professional sales person and observing him/her perform the basic selling techniques in a real life situation. You will then apply the concepts that you learned in this course by documenting your findings and observations in a report based on the format provided. Value: 30% of final grade. Due Dates: Sec
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Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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environment‚ Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers‚ AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia‚ low cost carrier‚ web design‚ business model‚ strategy Analyzing Air Asia in Business Competition
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Case study Jan Bronowski is a salesperson for Packard Bell (a computer company www.packardbell.com) and works exclusively in PC WORLD (www.pcworld.com) a retail company selling personal computers‚ printers‚ software and ancillary computer-related equipment. Working on a one-toone basis‚ the job involves demonstrating the functions of hardware and software packages‚ answering any questions the prospect may have and solving problems by matching the appropriate products to the customer’s needs. At
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advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in: a. locating prospects
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Giants in Asia Stacy Robinson Introduction to International Marketing Individual Work – Week 9 March 15‚ 2013 Why do you think hypermarkets are more common in some countries than others? Hypermarkets are the combination of a department store and a grocery store. This model of a big-box store offers a large variety of products under one roof to the shoppers. Hypermarkets focus on high volume of sales meanwhile incorporating a low-margin. In order to accommodate that sort of business model
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The selling process is a method that normally is really complex you have to develop several skills to make a good sale and most of the times this is not an easy task. And if that wasn’t enough another trouble to this process is that the salespeople have to face not only the buyers but the weak economy as well. As you know the economic situation in the USA right now is really weak you hear everywhere there are companies that are declaring themselves in bankruptcy‚ many people that are unemployed‚
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overheads: variable 400 Other production overheads: fixed 640 Selling overheads: variable 480 Selling overheads: fixed 360 Distribution overheads: variable 280 Distribution overheads: fixed 120 Administration overheads: fixed 600 (5‚720) Net profit for the year 1‚480 Anhad is planning next year’s activity and its forecasts for the year ended 31 October 2014 are as follows: 1. A reduction in selling price per car alarm to RM8 per alarm is expected to increase
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Sales Management Dr. McDonald February 17‚ 2014 TMA Golf Tournament Selling Assignment When regarded with the decision to select the final 18 hours of my college credit coursework‚ it was time to start thinking about my future. In the long run‚ success was my only guideline. From previous experiences and work throughout my teenage years continued on into college it was learnt that sales was a vital component to a business’ achievement. Knowing this‚ an interest in the subject arose. When it
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Technologies not only influence but actually determine social customs and ethics. The advance of technologies is attributed to the further and deeper perception that humans rationally and logically explore the nature. Such advancement leads to the change of social customs and ethics that used to be accord with the former human understanding; after all social customs and ethics‚ by nature‚ are changeable. However‚ whether the influence of technologies over social customs and ethics are determining
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