Qualitative Market Research: An International Journal Emerald Article: Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng‚ Chris Hackley Article information: To cite this document: Norman Peng‚ Chris Hackley‚ (2009)‚"Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing"‚ Qualitative Market Research: An International Journal‚ Vol. 12 Iss: 2 pp. 171 186 Permanent link to this document:
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Summary of Team Member Skills Consulting team has several skills that will assist in working together as a team. The skills of this team consist of proofreading‚ PowerPoint and presentations‚ critical thinking‚ problem-solving technique‚ communication‚ teamwork‚ research‚ and observations. With these skills this team should achieve each task. This consulting team will need to use these skills in a cooperative manner to accomplish the goals of a consulting team.
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they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods‚ which assume a piecemeal process
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before – MERGER & ACQUISITION of IBM and Pricewaterhouse Consulting 1. WHY – UNDERLYING REASONS FOR THE PROJECT Over the past five years‚ IBM has quietly transformed itself into a "software‚ solution and services" company. With the transformation from a hardware vendor to a solution provider‚ it has entered the area of consulting services. IBM bought PricewaterhouseCoopers Consulting (PwCC) in October 2002 and became the world’s largest technology services company‚ with annual revenue of $40
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Learning Team C Smith Systems Consulting Project Plan Smith Systems Consulting Smith Systems Consulting has been at the forefront of the Information Technology Services and Consulting industry since it was founded in 1984. Their driving vision has been to provide the absolute best to their customers in all aspects of services and prices at rates that are affordable. They believe they can do this because they employ the best in the industry. Their simple approach to customer service has been
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Consultant Scenario CLW Consulting Firm is a leading education consulting firm dedicated to improving access to quality and affordable education in disadvantaged‚ disenfranchised communities. Founded in the midst the education crisis in America‚ CLW Consulting Firm strives to improve and increase College entrance rates in too Universities for students in inner city communities throughout the county. Description of Firm CLW Consulting Firm is an Internet based organization‚ working closely with clients
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Background Primus is a consulting firm that focuses on process reengineering and quality improvement initiatives. Northwood Industries‚ a potential client‚ has asked Primus to perform a study at a fee rate lower than the normal standards. Historically Primus has billed clients for consulting time at standard flat rates plus actual travel costs and estimated overhead. Primus is considering accepting the job because it has capacity (i.e. available staff) to take on the new contract with out having
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by the customer‚ requirements set forth by the Institute of Electrical and Electronics Engineers‚ (IEEE); this includes the proper documentation or artifacts. Smith Consulting should first consider and understand the reasoning for this and apply it to acquire the ultimate from them and deliver to their customers. Smith Consulting has an obligation to maintain and provide proper documentation‚ not only because it is required but to aid in the development process. The Systems Development and Life
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Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s Introduction (Nike’s Case Studies) a. Financial performance b. Employees c. Contract factories d. Nike branding 9. Methodology of
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Chapter 4 : Consumer Markets and Consumer Buyer Behavior Question 1 How might a marketer influence a consumer’s information search through each of the four information sources discussed in the chapter? A marketer might influence a consumer information search through several information sources include personal sources (family‚ friends‚ neighbors‚ acquaintances)‚ commercial sources (advertising‚ salespeople‚ dealer Web sites‚ packaging‚ displays)‚ public sources (mass media‚ consumer rating
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