Assignment name: | Individual Reflective Report | Course name: | MBA522 International Business Strategy | Section Number: | N71 | Instructor’s name: | Bonnie Russell | Date: | July 11th‚ 2012 | Student’s Name: | Liuqing Yang (Stacy Yang) | Individual Reflective Report Instructor of MBA522 lectured the class in a conversional way that made the student really think about the cases presenting in class. After the study of the strategies and theories‚ students would be requested to discuss
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the Company and the Foreign Cultures Shadow (何莹影) Student ID: 201030500489 School of Business Administration South China University of Technology Question 2: Would you describe Green’s and Martin’s attitudes as being ethnocentric‚ polycentric‚ or geocentric? What factors do you think have influenced their attitudes? Abstract Hydro Generation (HG)‚ a U.S. based company built the power plant in Uganda which was its first project in Africa. James Green‚ vice president of HG‚ employed Charles
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CS2 Chapter one – The Undertow Of Culture Our argument is that culture is the most neglected part of management; culture matters. Converging cultures While everyone starts growing into the same habits‚ culture is hard to be detected. In large cities however people with different cultures get together (NYC). Management is not just a set of principles and techniques than can be universally applied. It is different in every country and culture depending on its habits. The argument is due to an
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staffing policy is one in which key management positions in an international business are filled by parent-country nationals. The polycentric approach is a staffing policy that the host country nationals are recruited to manage subsidiaries in their own country‚ while parent country nationals occupy the key positions at corporate headquarters. The geocentric approach is a geocentric staffing policy that the best people are sought for key jobs throughout the organization‚ regardless of their nationality
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ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY IN COLLABORATION WITH STAFFORDSHIRE UNIVERSITY UK BA (Hons) in Business Management Individual Assignment International Business Module Code & Title: BLB00005-2-INTB Prepared By: Sashi Ratnayake (CB 005146) / IF1431IBM Date of Submission: 12th May 2014 Instructor: Dr. Mahesha Samaratunga Submitted in partial fulfillment for the degree of Bachelor of Arts (Hons) in Business Management Word Count: 2162 (excluding headings and tables)
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Test #3 Study Guide – International Management Chapter 12 – Motivation across Cultures Motivation – A psychological process through which unsatisfied wants or needs lead to drives that are aimed at goals or incentives Intrinsic – A determinant of motivation by which an individual experiences fulfillment through carrying out an activity itself and helping others Extrinsic – A determinant of motivation by which the external environment and result of the activity in the form of competition and compensation
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attitudes approaches of the corporate culture. These viewpoints take form in one or more of the following attitudes: Polycentric‚ Ethnocentric‚ or Geocentric. Due to the Ugandan government officials way of conducting business through acceptance of tips and advances‚ which is in conflict with HG’s Christian foundation‚ managers like Martin should have and did take on a polycentric approach thus mixing the two cultures. Even though Martin had completed the project on schedule and under budget‚ he
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Ques: 1:- (i)Polycentric Orientation:- * When a firm adopts polycentric approach to overseas markets‚ it attempts to organize its international marketing activities on a country to country basis. Each country is treated as a separate entity and individual strategies are worked out accordingly. * Local assembly or production facilities and marketing organizations are created for serving market needs in each country. Polycentric orientation could be most suitable for firms seriously committed
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Sun Microsystems ( Corporate Strategy) Introduction Sun Microsystems was found by four individuals. It is the market leader in the fast growing workstations industry. The SPARCstation I was introduced in May of 1990. An improved version of Sparc I was introduced in the summer of 1990 with an improved interface‚ a color monitor. In the beginning company strategy was designed to emphasize gaining market share‚ concentrating on all out sales growth‚ no matter what the cost. Products were sold
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2010- section- A * WHAT IS E-MARKETING? Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing‚ Internet marketing and online marketing‚ are frequently interchanged‚ and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to
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