MULTINATIONAL CORPORATION • Multinational entities have played a role in international trade for several centuries. • Multinational operations can be traced back several centuries to the British and Dutch trading companies. • After the above declined‚ the European overseas investments‚ mainly in the extractive industries dominated international trade. • The phenomenon as it is known today is the result of the lead taken by U.S. based companies in the post World War II period. Western
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* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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Week 9 DQ 2. Describe your staffing approach (ethnocentric‚ polycentric‚ or geocentric) and why you are choosing this approach. In doing business in a Japan‚ the polycentric staffing approach would work best. In this approach Host country nationals occupy positions in the foreign subsidiary. Some transfers of HCNs to headquarters also take place. The approach eliminates the language barriers‚ and typically HCNs are less expensive. This policy is best used when companies want to keep hiring
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International Market Selection – Starbucks goes global International Strategic Marketing Conducted by Che Thanh Quang L0228NDND0211 Date 2 – Jan - 2013 1. Introduction 2. rESEARCH AND AND ARCKNOWLEDGE FOR sTARBUCKS IN THE iNTERATIONAL MARKETS Internal factors in Foreign market selection * Personnel * Management * Customers * Capital requirements * Time and research external factors in foreign market selection * Market potential
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Human Resources Management in the Global Environment 1 Human Resources Management in the Global Environment Today’s job market is rapidly becoming globalized and more companies are entering into international markets in a variety of ways. Some companies are building plants in other countries‚ some companies are exporting products overseas‚ and some are entering into alliances with foreign companies. No matter how the involvements begin‚ the reality is that in today’s world‚ managing global
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MKTG 680-01: International Marketing‚ Spring 2006 Exam 2 Review Questions • • • Note: These questions are illustrative. In addition to studying this set‚ you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes
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1. The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line. True False 1 points Question 2 1. Local firms manufacturing for local consumers are dependent on equipment‚ parts‚ and/or raw materials originating abroad. True False 1 points Question 3 1. In the future‚ postal services might constitute the new competitive territory of international companies. True False 1 points Question 4 1. Competition
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For appointing a new manager for its subsidiary in India Blue Steel cooperation can: Appoint staff from parent country: Parent Country Nationals(PNC) Ethnocentric Approach Host Country Nationals(HCN) Polycentric Approach Third Country Nationals(TCN) Re-Geocentric & Geocentric The Ethnocentric Staffing Policy: Few foreign subsidiaries have an autonomy and strategic decisions are made at the headquarters. Key positions in domestic and foreign operations are held by headquarters personnel. Subsidiaries
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region around several political‚ social or financial centres. 3. Regiocentrism‚ Regiocentric orientaiton‚ operations are managed regionally. Communications and coordination within a region are high but less so between regions. It is a approach for staffing of foreign operations on a regional basis. If the firm is an MNC than it would recuit local people under this orientation. 4. Geocentrism Geocentric management involves a global view of the organization’s international operations. Rather
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A Multinational Corporation has been described as one that has production facilities or other fixed assets in at least one foreign country and makes its major management decisions in a global context. In marketing‚ production‚ research and development‚ and labor relations‚ its decisions must be made in terms of host-country customs and traditions. In finance‚ many of its problems have no domestic counterpart-the payment of dividends in another currency‚ for example‚ or the need to shelter working
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