• What is global marketing? How does it differ from “regular” marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. One difference between "regular" marketing and "global" marketing is the scope of activities. Marketing activities center on an organization’s efforts to satisfy customer wants and needs with products
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decentralize HR system. Coca cola has an International advisory council to help senior manager in making effective decision for the coke. Coca cola’s staffing follows polycentric approach for managerial positions because they "Think Globally and act locally”. Their HR policy also follows the combination of Ethnocentric as well as Geocentric approaches. This policy makes sense because this is aligned with their global strategy. Coca Cola is a customer driven company. They try to manage/expand their business
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Executive Summary In a highly competitive and ultra-dynamic business environment in order for Morden business to remain competitive and thrive‚ it is no longer good enough to compete and serve at a local scale‚ more and more business have seen the need and benefit of expanding their business on a global scale. Expanding the business internationally will allow a broader market which in turn will help the organisation stay competitive even gain a competitive edge‚ it will also result in increased
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operations. Four distinct predispositions toward doing things in a particular way: 1. Ethnocentric 2. Polycentric 3. Regio-centric 4. Geocentric strategic predisposition • Ethnocentric predisposition – A nationalistic philosophy of management whereby the values and interests of the parent company guide strategic decisions. • Polycentric predisposition – A philosophy of management whereby strategic decisions are tailored to suit the cultures
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Martin and Green? Ethnocentric‚ polycentric‚ or geocentric? * Ethnocentric is judging a culture solely by its values and standard of one’s own culture. Hence Green’s attitude was ethnocentric‚ as he judged the Ugandan culture by comparing it to the norms and culture of his company. The company’s culture and foundation was based on Christian beliefs and hence they were contradictory to the country they had stationed in. * Martin’s attitude was more geocentric‚ although he did not believe in
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Bachelor of Business (Management) BUSM1227 – International Business International Business: Course Review Jan 2013 Appealed From Miss. Janice Tan – Program Manager HE 6 (RMIT Programs) 1. Sign-Up For The SIM-RMIT Business Plan Competition (Top Prize – A$25‚000) 2. End Of Course Evaluation – Although NOT Mandatory; SIM Would Appreciate Your Constructive Feedback To Improve On: Subject Content‚ Lecturer Effectiveness‚ IT & Facilities‚ Library‚ and Programme Management. School/Department/Area
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International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Study Guide Exam 1- International Marketing CHAPTER ONE- International Marketing Global Perspective: Global Commerce Causes Peace Global commerce thrives during peacetime—trade and international marketing play an important role in producing peace Boeing Company‚ America’s largest exporter—producing a marketing of commercial aircraft and space vehicles requires millions from around the world to work together and no company does more to enable people from all countries to meet face to face
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subsidiaries‚ often adapting to local situations. This fits the ethnocentric model. A geocentric approach is also centralized‚ but the training develops through input from both headquarters and subsidiaries staff. Trainers could be sent from various positions in either the headquarters or subsidiaries to any other location in the company. In a decentralized approach‚ training is on a local basis‚ following a polycentric model. When training is decentralized‚ the cultural backgrounds of the trainers
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