Global Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy)
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1.0 Introduction The history of Old Town White Coffee (OTWC) began in 1999‚ started as a classic coffee shop of White Café in Ipoh‚ Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry‚ the founder and executive director‚ Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee. In 2005‚ the company expanded vertically into food and beverage industry by opening retail chains of OLD
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Chapter 1 Technology -Increasing demand for knowledge workers with the skills to fully use technology -Wal-Mart: global leader of information technology innovation In 1983 Wal-Mart began to use bar codes and in 2005 they started using radio frequency identification tags because it was more efficient since they don’t have to scan physically Wal-Mart can reduce costs and can benefit and grow as a company because of technology * Ethical expectations for modern businesses * Wal-Mart’s
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INTERNATIONAL ASSIGNMENTS B. Sebastian Reiche & Anne-Wil Harzing Version September 2008 Published in A.-W.K. Harzing‚ & A. Pinnington (Eds.)‚ International Human Resource Management (3rd ed.). London: Sage. Copyright © 2007-2010 Sebastian Reiche and Anne-Wil Harzing. All rights reserved. B. Sebastian Reiche‚ PhD Assistant Professor IESE Business School Department of Managing People in Organizations Ave. Pearson‚ 21 Barcelona 08034‚ Spain Tel: +34 93 602 4491 Fax: +34 93 253 4343 E-mail:
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Nicolaus Copernicus to be accepted by the general public. The greatest power in the middle ages was vested in the church. The church was the first to assume the earth being the center of the universe‚ and all humans at that time believed that the geocentric theory was the truth. Copernicus‚ an expert in astronomy‚ however‚ has casted doubt on the church’s idea and came out with the theory of heliocentricism after series of experiments. What he did at that time was obviously challenging the authority
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Atlas Eléctrica recommendation: External strategy: 1) Buy La Indeca and the store chain La Curacao: - Why: To keep market shares and leadership in Central America‚ deeper market coverage. - How: Take long-term loans - Alternative: It will kill the company if other competitors buy La Indeca (Mabe‚ Whirlpool‚ LG‚ Samsung in Mexico)they would take market shares from Atlas Eléctrica and by the time wipe out the company from Central America where Atlas Eléctrica has the biggest market
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Revolutions of the Heavenly Bodies” was a book that challenged the way people think and made them rethink what they knew as fact. When Copernicus was born on February 19‚ 1473‚ there was only one view/model of the universe‚ which was Ptolemy’s model. His Geocentric Universal model‚ where the earth is the center of the universe and everything rotates around us‚ there was no question that this was fact. That was the case until Copernicus came and opened their minds to another possibility. Copernicus was a man
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day‚ using a line through the north and south pole as an axis. The stars closest to the equator appeared to rise and fall the greatest distance‚ but each star circled back to its rising point each day.[2] The second common notion supporting the geocentric model was that the Earth does not seem to move from the perspective of an Earth bound observer‚ and that it is solid‚ stable‚ and unmoving. In other words‚ it is completely at rest. ------------------------------------------------- PTOLEMAIC
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9/28/12 Galileo Galilei Galileo Galilei was a Roman Catholic and a scientist during the 16th and 17th centuries. He was prisoned because he went against the Church and their religion. The Church believed the geocentric model to be true. The geocentric model‚ theorized by Aristotle‚ had the Earth as the center of the planetary system‚ with the sun going around the Earth. Galileo believed the heliocentric model to be the true model. The heliocentric model‚ theorized by Copernicus
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the most influential scientists of all time. He was born in 1642 and died 1727. Was credited with invented Calculus with someone else‚ he formulated the laws of motion and universal gravitation in which changed the worlds perspective from being geocentric to heliocentric. In defining gravity‚ the apple never did hit his head. Build the first reflecting telescopes and developed a theory of color based of the famous prism experiment. Never married In 1963 things started to spiral down‚ he suffered
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