because it could damage image of the corporation since many are under religious influence that are incompatible with the Ugandan culture. 2. The respective attitudes of Martin and Green are completely opposite of each other. Green definitely is ethnocentric because he believes the company should operate under the same morals and values as it does at home. Though the idea seems to be logical‚ however‚ under different cultures those morals and
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Monsanto’s Repatriation Program Overview of Monsanto Monsanto is a multinational agricultural biotechnology company headquartered in Creve Coeur‚ Missouri. It was founded in 1901 in nearby St. Louis by John Francis Queeney and named after his wife’s maiden name. It is the world’s largest producer of the herbicide glyphosate which is found in “Roundup” and other similar pesticide products. Monsanto is also the second largest producer of genetically engineered seeds and provides nearly half of
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Halmstad University School of Business and Engineering Business and Marketing Standardizing or Adapting the Marketing Mix across Culture A case study: Agatha Thesis in Marketing‚ 15 ECTS credits Final seminar: 25.05.2010 Authors : Elise MEYER (890511) Ingrid BERNIER (901218) Supervisor: Jean-Charles LANGUILAIRE Examiner: Roger STRÖM Summary of thesis Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles
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Product and Brand Decisions Basic Product Concepts -A product is a good‚ service‚ or idea -Tangible Attributes‚ you can touch it -Intangible Attributes‚ feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientation -Amount of effort expended on purchase -Convenience-Gum @ a convenience store -Preference- You know what you like and what you want to get -Shopping -Specialty- anything
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6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13 3.3 - Challenge #3 – Recruitment of Transnational Managers 14 3.4 - Challenge #4 - Labor Relations
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compensation‚ how quickly decisions are made and treatment of women in workplace The process for getting approval on deals was slower and more difficult than before Ethnocentric attitude: To go global nomura believes its own ethnics are the best choice to run foreign operations. Simply giving preference to its own people than others. Geocentric attitude: there are mix of nationalities in Europe and Asia. 3. Do some cultural research on Japan and the United States.
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MGT B240 TMA1 Q2： (a)(i) I think managers can improve both efficiency and effectiveness simultaneously. But I think managers should improve the effectiveness first than efficiency if the managers cannot improve both efficiency and effectiveness simultaneously. Improve the efficiency and effectiveness simultaneously is not conflict. Efficiency is getting the most output from the least amount of inputs in order to minimize resource costs‚ which is called “doing things right”. Effectiveness
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THE INDISPENSATILITY OF MARKETING IN ENTERPRENEURSHIP DEVELOPMENT Entrepreneurship Development and Small Scale Industries Course Objectives: To understand the basics of managing a business and create interest among students for starting their own business. Topics: Entrepreneur : Meaning of entrepreneur; Evolution of the concept; Functions of the entrepreneur; types of entrepreneur; concept of entrepreneurship-evolution of entrepreneurship; The entrepreneurial culture; stages in entrepreneurial
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Chapter 1 Technology -Increasing demand for knowledge workers with the skills to fully use technology -Wal-Mart: global leader of information technology innovation In 1983 Wal-Mart began to use bar codes and in 2005 they started using radio frequency identification tags because it was more efficient since they don’t have to scan physically Wal-Mart can reduce costs and can benefit and grow as a company because of technology * Ethical expectations for modern businesses * Wal-Mart’s
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1) What are the major alternative staffing approaches for international operations? Explain the relative advantages of each and the conditions under which you would choose one approach over the other. a) ethnocentric staffing approach- Parent-country nationals‚ or people from the home country of the corporation are employed to fill key managerial positions because they are familiar with the goals‚ policies and procedures‚ technology and products of the parent company. They are in a much better position
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