* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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MULTINATIONAL CORPORATION • Multinational entities have played a role in international trade for several centuries. • Multinational operations can be traced back several centuries to the British and Dutch trading companies. • After the above declined‚ the European overseas investments‚ mainly in the extractive industries dominated international trade. • The phenomenon as it is known today is the result of the lead taken by U.S. based companies in the post World War II period. Western
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International Human Resource Management Policies Changes due to a new subsidiary in China of a MNE The Case IKEA 1 IHRM: A Key Factor For Success Of A MNE – An Introduction 1.1 The three components of IHRM – a description 1.2 Key elements concerning IHRM – the details 1.2.1 Recruitment 1.2.2 Training and Development 1.2.3 Performance measurement 1.2.4 Compensation 2 The expansion of a Swedish MNE to China – an example 2.1 Sweden and China – a comparison 2.2 The “IKEA way”
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Probable questions 1. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4.
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Cross-border assignments are showing no signs of a slowdown. In fact‚ 59% of CEOs surveyed plan to send more staff on international assignments. (PWC study) HRM Strategies Internationally 4 Approaches (Heenan & Perlmutter‚ 1979): 1. Ethnocentric –key positions filled by home country
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Chapter 1: Global marketing in the firm I. Introduction to globalization Globalization: reflects the trend of firms buying‚ developing producing and selling products and service in most countries and regions of the world. Benefits for the firm which do an international expansion: New and potentially more profitable markets Increase the firm’s competitiveness Facilitates access to new product ideas‚ manufacturing innovations and the latest technology Internalization: doing business in many
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travel to subsidiaries‚ often adapting to local situations. This fits the ethnocentric model. A geocentric approach is also centralized‚ but the training develops through input from both headquarters and subsidiaries staff. Trainers could be sent from various positions in either the headquarters or subsidiaries to any other location in the company. In a decentralized approach‚ training is on a local basis‚ following a polycentric model. When training is decentralized‚ the cultural backgrounds of the
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Review Questions for Final Exam November 2013 1. Discuss why much of the recent increase in FDI is being driven by the dramatic political and economic changes that have been occurring in many of the world’s developing nations. a. These countries are now open to FDI and companies in places that are developed want to go to places people don’t have all the products or as many of the product they sell. 2. Exporting is an attractive option for products that have a low value-to-weight ratio
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Week 9 DQ 2. Describe your staffing approach (ethnocentric‚ polycentric‚ or geocentric) and why you are choosing this approach. In doing business in a Japan‚ the polycentric staffing approach would work best. In this approach Host country nationals occupy positions in the foreign subsidiary. Some transfers of HCNs to headquarters also take place. The approach eliminates the language barriers‚ and typically HCNs are less expensive. This policy is best used when companies want to keep hiring
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