Theoretical Issues on Marketing UIBE PhD Program Juan Pablo Dominguez Fall 2012 Final Examination for Theoretical Issues of Marketing (Doctoral Course) Nov. 28‚ 2012 Essay questions for “ An Eclectic Theory of Choice of International Entry Mode ” 1. What are the major variables that affect the decision of entry mode? Should they be weighted equally? Why yes or why no? 2. Given that different variables may pull the MNC in the different directions‚ what approach is suggested by
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International Business‚ 14e (Daniels et al.) Chapter 2 The Cultural Environments Facing Business 1) ________ consists of specific learned norms based on attitudes‚ values‚ and beliefs of a group of people. A) Ethnology B) Civilization C) Culture D) Doctrine Answer: C Diff: 1 Skill: Concept Objective: 1 AACSB: Multicultural and diversity understanding 2) Which of the following is NOT true about cultural diversity? A) Companies may gain competitive advantages by bringing together people of
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International Business‚ 14e (Daniels et al.) Chapter 2 The Cultural Environments Facing Business 1) ________ consists of specific learned norms based on attitudes‚ values‚ and beliefs of a group of people. A) Ethnology B) Civilization C) Culture D) Doctrine Answer: C Diff: 1 Skill: Concept Objective: 1 AACSB: Multicultural and diversity understanding 2) Which of the following is NOT true about cultural diversity? A) Companies may gain competitive advantages by bringing together people of
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BO6201 - IBO - Culture & IHRM • Culture and its importance in international business – National‚ organisational and industry cultures – Dimensions of culture – Cross cultural negotiations • International HRM – Its roles – Ex-pats‚ locals and TCNs © Chris Davison 22 Oct 2014 Chris Davison c.davison@kingston.ac.uk tel: +44 7910 764 758 slide 1 Globalisation is leading to . . . • Physical mobility – Dramatically increased flows and mobility of international talent • Short- vs long-term • Self-
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Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers? Give examples to support your answer 2. Discuss the critical cross cultural challenges encountered by
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NUST BUSINESS SCHOOL MBA 2K13 A PROJECT HUMAN RESOURCE MANAGEMENT DR. ASFIA OBAID AROOJ ALVI‚ NAMRA SAEED‚ MUHAMMAD WAQAS RAFIQ‚ FAHD NAVEED‚ SALMAN EJAZ‚ KHAWAJA HASSAN MEHMOOD THE RESOURCE GROUP ACKNOWLEDGEMENT After acknowledging the blessings of Allah Almighty‚ we would like to thank all the other helping hands who were with us in making this report a possibility. We would firstly like to extend our thanks to our teacher Dr. Asfia Obaid for her constant support and guidance during the
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CHAPTER 1 1. – Descibe the characteristics of an organisation Managers work in an organisation‚ which is a deliberate arrangement of people to accomplish some specific purpose. Organisations have three characteristics: - they have a distinct purpose - the are composed of people - they have a deliberate structure Many of today’s organisations are structured to be more open‚ flexible and responsive to changes‚ and have undergone some major changes in relation to how they operate. 2
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Entrepreneurial Marketing Guest Lecture Kosice 2011 Prof. Dr. Christine Volkmann Dipl.-Oec. Holger Berg Bergische Universität Wuppertal Fachbereich B - Schumpeter School of Business and Economics Bergische Universität Wuppertal Gaußstraße 20 42119 Wuppertal Overview • The Meaning of Entrepreneurial Marketing for StartUps • Concepts of Entrepreneurial Marketing Strategies • Case Studie: Nantucket Nectars Entrepreneurial Marketing : THE MEANING OF ENTREPRENEURIAL MARKETING
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perform particular jobs. Staffing policy can be a tool for developing and promoting a corporate culture. 3. An ethnocentric approach to staffing policy fills all key management positions in an international business with parent-country nationals. The policy is congruent with an international strategy. A drawback is that ethnocentric staffing can result in cultural myopia. 4. A polycentric staffing policy uses host-country nationals to manage foreign subsidiaries and parent-country nationals for
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Human Resources Management assignment on British Airways “Our concerted efforts to introduce permanent structural change across the airline has led to a reduction in non-fuel costs and a return to profitability. Revenue has increased‚ driven primarily by yield improvements and‚ while fuel costs have risen‚ they are in line with our expectations. Our focus on permanent structural change will continue. This summer we agreed a new productivity deal with our Heathrow terminal-based staff that will
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