1.0 Study Case Summary Office Equipment Company (OEC) manufactures a wide variety of office equipments such as copying machines‚ recording machines‚ mail scales and paper shredders in eight different countries and distributes and sells products worldwide. It has no manufacturing facilities in Peru but has been selling and servicing there since the early 1970s. OEC first tried selling in Peru through independent importers but quickly became convinced that in order to make sufficient sales it
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EPRG framework in international marketing Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms‚ cities and other institutions. Trained as a mechanical engineer and as a social psychologist‚ Perlmutter joined Wharton’s faculty in 1969. He specialised in the evolution of multinational corporations (MNCs) making predictions to how their viability and legitimacy would change. Perlmutter is the first academic who identified distinctive managerial
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COAL INDIA LTD. Introduction Coal India Limited (CIL)‚ a holding company‚ was set up on 1st November‚ 1975 to streamline the working of the coal industry in a manner conducive to more efficient administration and rapid stepping up of coal production. The company has under it seven producing subsidiaries and one planning and design subsidiary. The coal mines in the north eastern region are directly managed by the holding company. Dankuni Coal Complex‚ a coal carbonisation plant in West Bengal‚ is
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Global Marketing‚ 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs‚ more experience‚ and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries‚ it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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Seminar Global Marketing Exam Questions from Textbook 1 case Day 1 - World is far from globalized‚ not thaaat many multi-national firms (100‚000 firms) according to the UN Global Marketing Can compare market - How to firms differ in actions (Swiss vs. French‚ etc) - Relationship between business behavior in different countries International Trading Trading firms usually not producers Buy stuff locally‚ sell it internationally - Oil‚ minerals‚ etc - Trading is raw materials‚ product
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Management. The term IHRM refers to the development and deployment of human resource capabilities within an international framework. Companies have several techniques at their disposal when faced with staffing decisions. The first approach is called ethnocentric. It is based on the occupation of a key position by employees from headquarters (i.e. expatriates or parent country nationals PCN). It is assumed that subsidiaries can be managed more efficiently by expatriates. This is because expatriates are
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies
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A) He has an elitist attitude. B) He has a polycentric attitude. C) He has a parochialistic attitude. D) He has a geocentric attitude. 2) Managers with a(n) ________ attitude view every foreign operation as different and hard to understand. A) geocentric B) polycentric C) ethnocentric D) regiocentric 3) In today’s global environment‚ managers must have a(n) ________ attitude in order to be successful. A) ethnocentric B) parochial C) bigoted D) geocentric 4) Which of the following countries is a
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The company wishes to start its operations abroad ought to choose the character of this subsidiary and the way it is going to be managed. Perlmutter (1969) comes out with the concept of four styles of managing abroad. Ethnocentric subsidiary is managed mainly by home country nationals‚ with the home country language and culture. Therefore‚ the recruitment for majority management positions takes place in home country (Muijen et al 2000). For example‚ the unwritten policy of Ikea is that CEO of any
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International Recruitment‚ Selection‚ and Training Strategies The world has been rapidly transforming due to the changes in technology‚ innovations‚ and the reduction of trade barriers into and out of countries which have permitted globalization. Due to globalization human resource management has been forced to take a more international approach‚ and has demonstrated that a more effective management of human resources internationally is imperative for the success of companies in international business
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