procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. These attitudes are defined by three orientations toward foreign culture: ethnocentric‚ polycentric‚ and geocentric. Ethnocentric Model Ethnocentrism has a socio-psychological dynamic that is broadly used to describe human behavior in and between contradistinctive cultures. The roots of ethnocentrism stem from a sociological construct explaining “majority”
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strategies 3 2.1.1 Ethnocentric staffing 3 2.1.2 Polycentric staffing 3 2.1.3 Geocentric staffing 3 2.1.4 Regiocentric staffing 4 2.2 Personnel recruitment 4 2.2.1 Internal recruitment 4 2.2.2 External recruitment 5 2.3 Personnel selection 5 2.3.1 Selection criteria 6 2.3.2 Final selection process and instruments 6 3. Contractual conditions of the employment abroad 7 3.1 Objectives of a contract 7 3.2 Compensation 7 3.2.1 Ethnocentric compensation policy 7 3.2.2 Regiocentric compensation
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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each and the condition under which you would choose one approach over another? Answer (1) Major staffing approaches for international operation falls into one or more of the following staffing modes: ethnocentric‚ polycentric‚ regiocentric and global operation. Firms using the Ethnocentric staffing approachfill their key managerial positions with persons from headquarter that is parent country nationals. Among the advantages of this approach‚ parent country nationals are familiar with the company
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International Business & Economics Research Journal – January 2009 Volume 8‚ Number 1 69 Strategic Human Resource Management And Global Expansion Lessons From The Euro Disney Challenges In France Guergana Karadjova-Stoev‚ Nova Southeastern University‚ USA Bahaudin G. Mujtaba‚ Nova Southeastern University‚ USA ABSTRACT The strategic role of human resource (HR) management should be seen as an integral element of a company’s overall success in accomplishing its mission and business strategy.
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the personnel that a company employs that make the difference. Making the right selection and approach together with the most efficient use of them will provide the competitive advantage needed by today’s organisation. The first approach is the ethnocentric approach. It is based on the occupation of a key position by employees from headquarters (i.e. expatriates or parent country nationals PCN). It is thought that subsidiaries can be managed more resourcefully by expatriates. This is because expatriates
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diversification‚ amalgamation‚ modification and persistence of management practices determine the response of HR in terms of divergence‚ convergence and cross-vergence (Jackson‚ 2004). MNCs may choose to operate the ethnocentric‚ polycentric‚ geocentric (Perlmutter‚ 1969) or regiocentric
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ETHNOCENTRIC MANAGEMENT ORIENTATION Management holding an ethnocentric orientation believes that its home country is superior to any other country in the world regardless of any evidence to the contrary. An ethnocentrically oriented manager may think: “since a product or a service performed well at home‚ it should also perform well abroad. Since this is so obvious‚ no further research is necessary on foreign markets and no adaptations need to be made to the products or services to tailor them to
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The best candidate from an ethnocentric point of view is either Tom Wallace or Brett Harrison. Wallace has the edge over Harrison due to his longer tenure with TCT and relevant experience with a similar operation in the U.S. From a polycentric approach‚ Saumitra Chakraborty would be the best selection. Although young‚ he is well connected with the local business community and would be best able to integrate TCT’s operations into the local situation. From a geocentric perspective‚ Jalan Bukit Seng
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19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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