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    beliefs. Understanding differing cultural beliefs can be acquired by considering functions of practices‚ behaviors‚ symbols‚ traditions‚ and morals within a society. The initial concept of cultural relativism was created to turn people away from ethnocentrism‚ which is the belief that your cultures beliefs are authentic and all other cultures beliefs are phony. The cultural relativism was a method first developed by anthropologists in the 1920’s and just thirty years later the concept was incorporated

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    What is ethnocentrism? Are ethnocentric values reflected in mass media? If so‚ provide examples. If not‚ why not? Ethnocentrism is when one places a culture‚ values‚ and views over that of another culture. This can be associated with American popular culture as the message with any popular trend tends to be a popularity contest. Quite often products are sold based off the insinuation that it is better than any other product out there. For instance‚ a popular recurring fad is the Michael Jordan

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    Chapter 16 Student: ___________________________________________________________________________ 1. According to the opening case‚ Molex now operates some 50 manufacturing plants in 21 countries. From that base‚ _______________ of its $2.5 billion in annual revenues are outside of the United States. A. 25 percent B. 45 percent C. 65 percent D. 75 percent E. 85 percent 2. Molex‚ according to the opening case‚ can be best described as having a A. geocentric policy. B. polycentric policy. C. multidomestic

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    both headquarters and subsidiaries –  Geocentric approach –  Bring the best man in the world regardless of nationality The EPG Profile •  A firm’s profile can be drawn in ethnocentric‚ polycentric and geocentric dimensions •  A degree of ethnocentrism‚ polycentrism and geocentrism can be established by product‚ function and

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    international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings. They also link consumer affinity‚ country image‚ and consumer ethnocentrism to key consumer behavior variables—namely‚ perceived risk and willingness to buy products from‚ invest in‚ and visit the affinity country. The findings indicate that consumer affinity is more powerful than consumers’ ethnocentric tendencies in

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    perspective of the world. Nonetheless‚ this diversity can lead to discrimination‚ stereotype and even phobias. One of these discriminatory behaviors is ethnocentrism. Our world has many cultures each with its own unique practices and beliefs and when a person fails to recognize these practices as normal‚ they are being ethnocentric. Ethnocentrism is when a person views the world from the perspective of their own culture hence anything that is not practiced in their own group is abnormal to them.

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    multiculturalism (Mathews-Aydinli‚ 2006). Despite the fact ethnocentrism could be viewed in a positive light in all cultures‚ adult E.S.L. students were not being acculturated into mainstream society because of negative ethnocentric views‚ which were holding them back (Spencer & Swanson‚ 2000; Schumann‚ 1986). According to Berry (1997)‚ acculturation was a change that occurred within the culture of a group. The issue with negative ethnocentrism was that it was harmfully affecting classroom instruction

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    POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3

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    United States Ethnocentrism People are naturally inclined to differ in their reactions to certain events. It is our experiences and backgrounds that create the opinions we have towards what we encounter. There is no one to answer the question of whose perception is right or wrong‚ because there is no right or wrong to the question being asked. The only time that perceptions receive this judgment is when perceptions are compared to each other. The United States of America has been comparing their

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    We are a melting pot of cultures and in such‚ we see a wide variety of value systems at play. For our first Individual Work Worksheet‚ you will explore three values that you think are central to American culture. From there‚ let’s define ethnocentrism. Is it ethnocentric to be nationalistic? Finally‚ define cultural relativism. Are values culturally relative? Why/Why not? Please respond to all of the following prompts: 1. Explore three values that are central to American culture. What

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