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    Chapter 16 Student: ___________________________________________________________________________ 1. According to the opening case‚ Molex now operates some 50 manufacturing plants in 21 countries. From that base‚ _______________ of its $2.5 billion in annual revenues are outside of the United States. A. 25 percent B. 45 percent C. 65 percent D. 75 percent E. 85 percent 2. Molex‚ according to the opening case‚ can be best described as having a A. geocentric policy. B. polycentric policy. C. multidomestic

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    international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings. They also link consumer affinity‚ country image‚ and consumer ethnocentrism to key consumer behavior variables—namely‚ perceived risk and willingness to buy products from‚ invest in‚ and visit the affinity country. The findings indicate that consumer affinity is more powerful than consumers’ ethnocentric tendencies in

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    United States Ethnocentrism People are naturally inclined to differ in their reactions to certain events. It is our experiences and backgrounds that create the opinions we have towards what we encounter. There is no one to answer the question of whose perception is right or wrong‚ because there is no right or wrong to the question being asked. The only time that perceptions receive this judgment is when perceptions are compared to each other. The United States of America has been comparing their

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    We are a melting pot of cultures and in such‚ we see a wide variety of value systems at play. For our first Individual Work Worksheet‚ you will explore three values that you think are central to American culture. From there‚ let’s define ethnocentrism. Is it ethnocentric to be nationalistic? Finally‚ define cultural relativism. Are values culturally relative? Why/Why not? Please respond to all of the following prompts: 1. Explore three values that are central to American culture. What

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    Ethnocentrism is the propensity to look at the world from the standpoint of one’s own culture. Many claim that ethnocentrism occurs in every culture; as luck would have it‚ ethnocentrism may be something that all cultures have in common. (unknown) Ethnocentrism is a good thing and a bad thing. It’s great to be proud of your country and your heritage. Ethnocentrism can lead to social assimilation and strong personal group ties. We see a lot of ethnocentrism in the military and in our High Schools

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    Ethnocentrism: Ethnocentrism is judging another culture solely by the values of ones own culture .The ethnocentric individual will judge other groups related to his particular ethnic group or culture especially with concern to language‚ behavior‚ customs‚ and religion .Ethnocentric individuals believe that they are better than other individuals for reasons based solely on their heritage .Ethnocentrism can be defined as making false assumptions about others ways based

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    POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3

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    #1 In a shocking opening scene‚ teen Danny Vinyard who is played by Edward Furlong‚ races to tell his older brother‚ neo-Nazi Derek‚ about the young blacks breaking into his car in front of the house‚ whereupon Derek gets his gun and with no forethought shoots the youths in their tracks and he forces the other man to put his mouth on the curb‚ then brutally kills him by stomping on the back of his head‚ crushing his mouth against the curb. Danny watches in horror as this unfolds. The police arrest

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    William Sumner said it best when he described ethnocentrism as “the technical name for this view of things in which one’s own group is the center of everything‚ and all others are scaled and rated with reference to it” (Sumner‚ 1906).Now‚ ethnocentric thinking is born‚ in the most basic form‚ from the belief in a useful quality in every person’s culture. This useful quality‚ or virtue as this paper will refer to it‚ can be one or many and about any area of society. When one identifies with this virtue

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    public all over the globe. No doubt‚ the Western perception of dogs and pets as companions and deserving of animal rights justifies their protest and condemnation of the Yulin Dog Meat Festival. However‚ that is also reflective of the heart of ethnocentrism‚ because people outside the cultural boundaries of China are passing judgements about the Yulin Dog Meat Festival by using their own culture as the basis of comparison. Critiques of the festival have their

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