The Motivational Reasons behind Consumer Choice in Branded Coffee Shops Abstract The coffee-shop industry has been undergoing substantial change during the latter part of the twentieth and early part of the twenty-first century‚ reflected by continuous changes in consumer behaviour. The aim of this study is to improve the understanding of the motivational reasons behind customer choice in branded coffee shops‚ both international and local. A quantitative data collection of 300 questionnaires was
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readings and about coffee shops‚ the benefits about coffee‚ the history of the three (3) subject coffee shops. Conceptual Framework The Coffee Shops Preference of the Customers in General Santos City depends upon the good services‚ quality of the product‚ prices‚ and the good environment. In reaching the goal to Increase in sales due to Customers Preferences‚ there should be an Improving services in the Coffee Shop from the Customers Expectation. . Benefits of Coffee According to a study
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communicating between members in a small organization. By using ethnography of communication‚ the researchers did fieldwork and interviews to discover how humor link coworkers together on a typical work day. According to Hammersley and Atkinson‚ “the researchers were interested specifically in humor in organizations and how it forms a particular way of communicating.” (p.g 285) Also in the article‚ they explain researchers using ethnography of communication to discover the study through three simple
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Mini-Ethnography The chosen group for my mini-ethnography has been on football fans behaviour before‚ during and after two afternoon Barnsley FC games (one against Blackburn on 26/12/2016 and the other against Birmingham on 31/12/2016) both held at home in Oakwell Stadium. Each observation period was of an approximate 2.75 hour time span and followed the same route. Before and after the game this includes walking down surrounding streets accompanied by a mixture of home and away fans and then -
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The reason that I choose this article is because it relates to my own area of interest Ethnography and the study of culture-sharing groups. By taking this study I began to break it down into the characteristics of qualitative approaches: Focus: The article is very successful in defining who the target group for the study is to the reader. This study presents our perspective on writing an ethnography using Van Maanen’s (1988) realist‚ confessional‚ and critical tales. But our narrative is
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Amber “Bina” Cox Taherzadeh Holmes English 1302 March 13‚ 2012 WA 2: Project Proposal In our class this semester‚ we are working on writing using ethnography. I have chosen to use a restaurant for my ethnography project. I want to show how the staff of a restaurant forms their own community with in their work place‚ which sometimes carries out into the general community. I think that I will be able to prove that not only do they form their own community but also they develop bond with each
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ANT 2000 Tattoo Ethnography The individual I am going to be interviewing is a twenty-two year old African American male originally from Miami‚ Florida but moved up to Gainesville‚ Florida to attend school and major in Architecture. He is currently working as a security guard at North Florida Regional Medical Center. The description of the tattoo is a picture of two dices and flames surrounding the letters MAR which is a nickname the individuals’ mother gave him; and the tattoo is located on the
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Ethnography is defined as a branch of anthropology dealing with the scientific description of individual cultures. Anthropology meaning the science that deals with the origins‚ physical and cultural development‚ biological characteristics‚ and social customs and beliefs of humankind. Anthropologists Bronislaw Malinowski and Margaret Mead are often identified as important players in the beginning of the professional field of ethnography. Malinowski’s first work was done in the Trobriand Islands of
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information about human culture: ethnography and ethnology. Each approach has a specific goal. Each approach employs a variety of methods for data collection and analysis‚ all of which carry benefits but also challenges. Along with the challenges of data collection‚ field anthropologists face an additional set of logistical‚ emotional‚ and ethical obstacles. Anthropology is a difficult field but provides an important perspective on cultural diversity. Ethnography and Ethnology both attempt at reaching
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Ethnography is defined as “A branch of anthropology dealing with the scientific description of individual cultures.” (Dictionary.com 2017) We’ve read two ethnographies so far that explores the culture of two different groups of people in two very different ways: “Culture and the Senses: Bodily Ways of Knowing in an African Community” By Kathryn Linn Geurts and “Real Black: Adventures in Racial Sincerity” By John L. Jackson. Both authors exploring each culture differently but were still able to magnificently
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