Burt’s Bees: Discovering Who Really Talks About Your Brand SDL engaged Burt’s Bees in order to identify key target audiences for the brand‚ understand their key motivators to purchase‚ and discover the best channels to reach them through. Virtual ethnography was the methodology SDL chose to use in order to identify these key targets because it provides a nuanced understanding and deep context into the types of conversations happening across social channels. the challenge SDL wanted to identify ways
Premium Ethnography Consumer Audience
intensive involvement with people in their cultural environment‚ usually over an extended period of time. The term ethnography has come to be equated with virtually any qualitative research project where the intent is to provide a detailed‚ in-depth description of everyday life and practice. The relationship between P.O. and the ethnography is that‚ in order to write the ethnography‚ we get information using P.O. The importance of fieldwork is that the data the anthropologist gathers is more
Free Sociology Anthropology Participant observation
The ethnography that caught my eye was “With No Direction Home: Homeless Youth On the Road and in the Streets” by: Marni Finkelstein‚ is an interesting and in depth look into the world of homeless youth‚ showing the reader the progression of the homeless youth and the tactics they use everyday to make this a lifestyle they chose. The Ethnography primarily takes place during the summer months and the homeless youth that Finkelstein interviewed and took information from were mostly based in the East
Premium Sociology Homelessness Anthropology
The Singapore Culture Terri Swayzer Ashford University Introduction to Cultural Anthropology 101 Christina Winn May 16‚ 2011 The Singapore Culture Singapore is a harmonious society‚ where diversity is dominant throughout the entire island. The elders of Singapore have interacted with different races for generations. There is a mixture of Malay‚ Chinese‚ Indians and Europeans all living within their own culture and calling themselves Singaporeans regardless of their race. Each
Premium Singapore Ethnic groups Family
topicArticleId-26957‚articleId-26844.html Wikipedia‚ the free encyclopedia. (2013). Cultural anthropology. Retrieved from: http://en.wikipedia.org/wiki/Cultural_anthropology Wikipedia‚ the free encyclopedia. (2013). Ethnography. Retrieved from: http://en.wikipedia.org/wiki/Ethnography Wikipedia‚ the free encyclopedia. (2013). Sociology. Retrieved from: http://en.wikipedia.org/wiki/Sociology
Premium Sociology Qualitative research
In his selection titled‚ “Introduction: Partial Truths‚” James Clifford asserts that ethnographies present “Partial truths” and‚ as such‚ are not entirely valid. According to Clifford‚ “Even the best ethnographic texts - serious‚ true fictions - are systems‚ or economies‚ of truth. Power and history work through them‚ in ways their authors cannot fully control” (p. 7). Due to these historical constraints‚ it is impossible for anthropologists to assert the ‘full’ truths about a culture and confidently
Premium Anthropology Sociology Truth
Qualitative Research is a form of social inquiry that focuses on the way people interpret and make sense of their experience and world in which they live. In the words of Atkinson et al.(2001) it is an "Umbrella term"‚ and a number of different approaches exist within the wider framework of this type research. The main aim of most of the approaches is to explore and understand the social reality from the point of view of the individuals in the social context in which they live. The Qualitative methodology
Premium Scientific method Quantitative research Qualitative research
com/od/Research/a/Participant-Observation.htm Crossman‚ Ashley‚ 2014‚ secondary analysis‚ About.com‚ retrieved from http://sociology.about.com/od/Research-Methods/a/Secondary-Data-Analysis.htm Wikipedia‚ 2014‚ Ethnography‚ retrieved from http://en.wikipedia.org/wiki/Ethnography Crossman‚ Ashley‚ 2014‚ Ethnography‚ About.com‚ retrieved form http://sociology.about.com/od/E_Index/g/Ethnography.htm Crossman‚ Ashley‚ 2014‚ cross-cultural comparison‚ retrieved from http://psychology.about.com/od/branchesofpsycholog1/f/cross-cultural
Free Sociology Anthropology
Introduction For the Mini Ethnography‚ I’ve chosen Cafe Di Roma which is a cafe that serves specializes in coffee but also provides food and it is located in Shangri-La‚ Between two bridges in the city of Abu Dhabi. The roles that participate in this scene are very limited but that doesn’t mean that this scene is not rich in culture; In Addition‚ this scene includes two vital roles which are that of the staff and the customers. This ethnography aims to study and examine culture from the perspective
Premium United Arab Emirates United Arab Emirates Abu Dhabi
Katherine Dettwyler‚ is an ethnography about child nutrition and development in Mali. While conducting her ethnographic fieldwork‚ Dettwyler had to remain completely impartial and any avoid any ethnocentric feelings that she experienced‚ as well as practicing cultural relativism. Cultural relativism is the principle that people should not judge the behaviour of others using the standards of their own culture‚ and that each culture must be analyzed on its own terms. This ethnography assisted a reader in
Premium Abortion Pregnancy Fetus