Consumer Journey For my consumers journey I decided to go to subway (Paradera). Here under you can see my journey map. It all started with me getting hungry. I decided to go to subway because it’s the nearest place to eat for me. I went into my car and went to subway. I went parking but there were not enough parking places. I entered the subway store. The place had a good ambience and there were a lot of people so the line was long. I had to wait like 15 minutes to get my turn. When I had to
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BINTI NUAR PARAS KHAN 2011129851 NURUL FARHANA BINTI YAAKOB 2011965565 ROSLINAWATI BINTI ABDUL RAZAK 2011190759 NORAIN HAJARAH BINTI RAMLI 2011305191 INTRODUCTION Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates‚ Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. It is the largest single-brand
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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Compare and Contrast Essay Julia Krulee COM/155 August 27‚ 2012 Denise Evans Wendy’s and Subway While Wendy’s and Subway are both popular fast food restaurants‚ Subway has more to offer in terms of healthy eating‚ cost savings‚ and environmental friendliness. During my work week‚ I take a daily hour lunch break‚ mostly to walk around and breath in some fresh air before going back to finish my day. My usual scenery is long lines in every fast food restaurant drive through‚ and who is not
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emotional fallacy. This is a great example as after this it leaves people thinking that to be a good parent or if I want my child to succeed then I must feed them Subway. This is far from the truth. Furthermore‚ with the popularity fallacy they say that all it has people believe that all athletes are doing it so why shouldn’t I eat Subway? In the movie Mean Girls they do use the poisoning the well fallacy‚ but this is not an advertisement. With the Pedigree dog food commercial it does use appeal to
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I was familiar with writing an ethnography research; however‚ I face a challenge of identifying the right discourse community for my paper. Reading and annotating Swales article helped me a lot in looking for the right discourse community to investigate and answer my research question. The ethnography research was about The Blue Ash Business Association. I observed and interviewed the members in the event. This experiment
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and in which the role of the researcher would not affect the normal behavior of the subjects. Ethnography research requires: - much training‚ skill and dedication - a great store on the collection and interpretation of data - question and hypothesis emerge during the course of investigation‚ rather than beforehand CONTRASTING PSYCHOMETRY AND ETHNOGRAPHY: PRINCIPLES Psychometry Ethnography Formulating a research problem Identifies causal relationships among variables by
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Core Services and Various Supplementary services McDonalds Mcdonald’s is the leading quick serve restaurant in world with over 33000 restaurants. It started in Indian in 1996 and is famous as McD. Locally it is owned by its master franchise Hardcastle Restaurants Pvt. Ltd. (HRPL) in south and west India and JV partner Connaught Plaza Restaurants Pvt. Ltd. in North and East India (CPRL). McD currently has over 330 restaurants in all part of the India. McD has always offered brand value at affordable
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Proposal on Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8
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the organizations. The students identified the positives and negatives side if organizations involve with social media using examples. The second part of the report details the social media platforms used by Subway –organization selected to complete the research. The students studied how Subway - one of the best known restaurants uses social media. 1. Introduction Thus it is known that most of the executives believe that engagement with social media is more valuable than silence‚ others don’t
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