Visual Ethnograpy in User Studies and Product and Service Development Contents * Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment Objective of the module
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The Status of Starbucks For my ethnography project‚ I decided to observe the Starbucks on Rockside Road in Independence‚ Ohio. My plan was to observe the subculture of Starbucks’ customers. A subculture is defined as a “structured social inequality or‚ more specifically‚ systematic inequalities between groups of people that arise as intended or unintended consequences of social processes and relationships.” My question was twofold. Does Starbucks appeal to certain social statuses? And if so‚
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Auto-Ethnography Vincent Verduzco Texas A&M University-Corpus Christi Abstract The methods of writing vary in people almost as much as fingerprints are different. This paper‚ hence the title‚ studies the way that I write. The sample of writing the study is being conducted on is an essay that I wrote using a prompt which asks the effects that technology has had on society over the years; with an emphasis on the recent years‚ meaning the past ten to fifteen years with the start of the
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Amber “Bina” Cox Taherzadeh Holmes English 1302 March 13‚ 2012 WA 2: Project Proposal In our class this semester‚ we are working on writing using ethnography. I have chosen to use a restaurant for my ethnography project. I want to show how the staff of a restaurant forms their own community with in their work place‚ which sometimes carries out into the general community. I think that I will be able to prove that not only do they form their own community but also they develop bond with each
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Mini Ethnography: Part 1 In my ethnography I’m going to study a coffeehouse chain‚ such as Starbucks. I will be observing as well as socializing in attempt to compare and contrast multiple characteristics one must have to face in working in such an environment. At Starbucks the Baristas must have a genuine upbeat personality to each customer. I would like to study a locally owned coffee house as well to compare the different environments and how one might keep a small business afloat when we have
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Ethnography is defined as “A branch of anthropology dealing with the scientific description of individual cultures.” (Dictionary.com 2017) We’ve read two ethnographies so far that explores the culture of two different groups of people in two very different ways: “Culture and the Senses: Bodily Ways of Knowing in an African Community” By Kathryn Linn Geurts and “Real Black: Adventures in Racial Sincerity” By John L. Jackson. Both authors exploring each culture differently but were still able to magnificently
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Ethnography is defined as a branch of anthropology dealing with the scientific description of individual cultures. Anthropology meaning the science that deals with the origins‚ physical and cultural development‚ biological characteristics‚ and social customs and beliefs of humankind. Anthropologists Bronislaw Malinowski and Margaret Mead are often identified as important players in the beginning of the professional field of ethnography. Malinowski’s first work was done in the Trobriand Islands of
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New York City encompasses urban ethnographies that represent cultures around the divergent globe. In these cultures‚ one can see the dynamic traditions of China on one street‚ and the traditions of Africa on the next. The city is truly an amazing place to become a global citizen of the world. As a student that gets to live and learn each day in this environment‚ I am blessed. After only a few months‚ my perspective has changed for the better. Viewing new religions and philosophies‚ it is
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information about human culture: ethnography and ethnology. Each approach has a specific goal. Each approach employs a variety of methods for data collection and analysis‚ all of which carry benefits but also challenges. Along with the challenges of data collection‚ field anthropologists face an additional set of logistical‚ emotional‚ and ethical obstacles. Anthropology is a difficult field but provides an important perspective on cultural diversity. Ethnography and Ethnology both attempt at reaching
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VSI chapter 1 Ethnography is to a cultural or social anthropologist to what lab research is to a biologist. Anthropoligist study all kinds of culture and societies. However‚ it is a sense of popularity for anthropologist to study the smaller isolated societies since most don’t have a writing record and their culture is in danger due to western influences. Without an ethnographer there‚ there would be no one to observe and record the case. Ina Mone’s support for betrothal mariage is the cause
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